Navy recruiting marketing and advertising program, OPT III additional advertising services - career recruiting services FY25 - phase x
Ended Awarded Last action
- Contract number
- N6671525F0003
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Navy Recruiting Command
Department of the Navy, Department of Defense
- Obligated
- $72,112
Award facts
- Contract value 100% obligated
- $72,112.10 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10007, USA
Award details come from SAM.gov/FPDS.
About this award
This is a delivery order contract awarded by the U.S. Navy Recruiting Command to the marketing and advertising agency Young & Rubicam LLC, operating through its VMLY&R division. The $72,112.10 firm fixed-price contract is for additional advertising services and career recruiting support for the Navy's recruiting marketing and advertising program in fiscal year 2025.
The contract is not set aside for any specific business type. It is part of a larger $550 million single-award Indefinite Delivery Indefinite Quantity (IDIQ) contract that VMLY&R holds with the Navy Recruiting Command, which enables the agency to provide a full spectrum of integrated marketing, advertising, and recruitment support services to the Navy. VMLY&R also holds a $3 million Federal Supply Schedule contract with the General Services Administration for marketing, advertising, and communications services.
Through this delivery order contract and its other federal awards, VMLY&R supports the Navy's national outreach campaigns, digital and traditional media advertising, recruitment event marketing, and technology platforms for the Navy's recruitment efforts.
Quick answers
Who was awarded contract N6671525F0003?
N6671525F0003 was awarded to Young & Rubicam LLC by Navy Recruiting Command (Department of the Navy) on October 20, 2024.
How much is contract N6671525F0003 worth?
The government has obligated $72,112 on N6671525F0003.
Is contract N6671525F0003 an order under another contract?
Yes. N6671525F0003 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N6671525F0003 competed?
The extent of competition for N6671525F0003 was full and open competition.
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