Navy recruiting marketing and advertising services
Ended Awarded Last action
- Contract number
- N6671524FA002
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Navy Recruiting Command
Department of the Navy, Department of Defense
- Obligated
- $3,100,770
Award facts
- Contract value 100% obligated
- $3,100,769.92 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10007, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Change Order | $60,325 | |
| Original award | $3,040,445 |
About this award
This contract award is for Navy Recruiting Marketing and Advertising Services provided by Young & Rubicam LLC, operating through its VMLY&R division. The $3,100,769.92 firm fixed-price delivery order contract has an ultimate completion date of October 31, 2024 and was awarded on July 26, 2024 by the U.S. Navy Recruiting Command, a defense agency.
VMLY&R, a global marketing and advertising agency, is delivering a range of integrated marketing solutions to support the Navy's recruitment efforts, including media planning and buying, digital services, web development, event marketing, and creative consulting. This contract is not designated as a set-aside.
The contract award is associated with a larger $550 million Indefinite Delivery Indefinite Quantity (IDIQ) contract (N0018921DZ024) that VMLY&R was awarded in May 2021, enabling the Navy to issue task orders for comprehensive advertising, marketing, and recruitment support services. VMLY&R also holds a $3 million Federal Supply Schedule contract (47QRAA22D00DH) with the General Services Administration, providing flexible marketing and communications services to federal agencies.
Quick answers
Who was awarded contract N6671524FA002?
N6671524FA002 was awarded to Young & Rubicam LLC by Navy Recruiting Command (Department of the Navy) on July 26, 2024.
How much is contract N6671524FA002 worth?
The government has obligated $3,100,770 on N6671524FA002.
Is contract N6671524FA002 an order under another contract?
Yes. N6671524FA002 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N6671524FA002 competed?
The extent of competition for N6671524FA002 was full and open competition.
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