OPT II additional advertising services
Ended Awarded
- Contract number
- N6671523F0039
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Navy Recruiting Command
Department of the Navy, Department of Defense
- Obligated
- $1,139,349
Award facts
- Contract value 100% obligated
- $1,139,349.05 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10019, USA
Award details come from SAM.gov/FPDS.
About this award
This federal contract award was issued by the Navy Recruiting Command, a defense agency, to the global marketing and advertising firm VMLY&R, operating through its VMLY&R division. The contract, valued at $1,139,349.05, is for additional advertising services to support the Navy's recruitment efforts.
The contract is a Delivery Order under a larger Indefinite Delivery Indefinite Quantity (IDIQ) contract valued at up to $550 million over five years, which was awarded to VMLY&R in May 2021. This IDIQ enables the Navy to issue task orders for a comprehensive range of integrated advertising, marketing, and recruitment support services, covering the full lifecycle of the Navy's national outreach campaigns.
The current award does not have a set-aside designation, and VMLY&R serves as the prime contractor, leveraging its expertise in brand strategy, advertising, and communications to support the Navy's recruitment goals. The contract has a firm fixed price pricing type and a period of performance through September 2023.
Quick answers
Who was awarded contract N6671523F0039?
N6671523F0039 was awarded to Young & Rubicam LLC by Navy Recruiting Command (Department of the Navy) on August 15, 2023.
How much is contract N6671523F0039 worth?
The government has obligated $1,139,349 on N6671523F0039.
Is contract N6671523F0039 an order under another contract?
Yes. N6671523F0039 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N6671523F0039 competed?
The extent of competition for N6671523F0039 was full and open competition.
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