OPT II field events marketing odes
Ended Awarded Last action
- Contract number
- N6671523F0031
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Navy Recruiting Command
Department of the Navy, Department of Defense
- Obligated
- $1,848,344
Award facts
- Contract value 100% obligated
- $1,848,344.18 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10019, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Change Order | $43,639 | |
| Change Order | $158,500 | |
| Original award | $1,646,205 |
About this award
This federal contract award is for OPT II FIELD EVENTS MARKETING ODES and was issued by the Navy Recruiting Command (N6671523F0031) to Young & Rubicam LLC, operating through its VMLY&R division, as the prime contractor. The total ceiling value of the contract is $1,848,344.18. This is a firm fixed price delivery order contract with a completion date of December 31, 2023.
VMLY&R is a global marketing and advertising agency that provides a wide range of services to federal government customers, particularly the Department of the Navy Recruiting Command. The company leverages its expertise in brand strategy, advertising, and communications to support various federal initiatives, including media planning and buying, digital services, web development, event marketing, and creative consulting. This contract supports the Navy Recruiting Command's efforts to promote awareness and interest in naval careers.
The contract is not set aside for any specific business type. VMLY&R holds two significant federal contract Indefinite Delivery Vehicles (IDVs): a Federal Supply Schedule contract with the General Services Administration and a single-award Indefinite Delivery Indefinite Quantity (IDIQ) contract with the Department of the Navy Recruiting Command, valued at up to $550 million over five years.
Quick answers
Who was awarded contract N6671523F0031?
N6671523F0031 was awarded to Young & Rubicam LLC by Navy Recruiting Command (Department of the Navy) on June 1, 2023.
How much is contract N6671523F0031 worth?
The government has obligated $1,848,344 on N6671523F0031.
Is contract N6671523F0031 an order under another contract?
Yes. N6671523F0031 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N6671523F0031 competed?
The extent of competition for N6671523F0031 was full and open competition.
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