OPT II additional advertising services
Ended Awarded Last action
- Contract number
- N6671523F0024
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Navy Recruiting Command
Department of the Navy, Department of Defense
- Obligated
- $1,289,150
Award facts
- Contract value 100% obligated
- $1,289,150.35 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10019, USA
Award details come from SAM.gov/FPDS.
About this award
This federal contract award is for additional advertising services in support of the U.S. Department of the Navy Recruiting Command. The contract was awarded to Young & Rubicam LLC, operating through its VMLY&R division, a global marketing and advertising agency. This is not a set-aside contract.
The $1,289,150.35 firm-fixed-price contract provides a range of advertising and marketing services, including media planning and buying, digital services, web development, event marketing, and creative consulting. It has an ultimate completion date of June 30, 2023.
VMLY&R holds two significant federal contract vehicles with the government - a $3 million Federal Supply Schedule contract with the General Services Administration, and a $550 million single-award Indefinite Delivery Indefinite Quantity (IDIQ) contract with the Department of the Navy Recruiting Command. Through these contracts, VMLY&R provides comprehensive advertising, marketing, and recruitment support services to assist the Navy's national outreach campaigns.
Quick answers
Who was awarded contract N6671523F0024?
N6671523F0024 was awarded to Young & Rubicam LLC by Navy Recruiting Command (Department of the Navy) on May 20, 2023.
How much is contract N6671523F0024 worth?
The government has obligated $1,289,150 on N6671523F0024.
Is contract N6671523F0024 an order under another contract?
Yes. N6671523F0024 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N6671523F0024 competed?
The extent of competition for N6671523F0024 was full and open competition.
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