OPT i field events marketing odes
Ended Awarded Last action
- Contract number
- N6671523F0019
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Navy Recruiting Command
Department of the Navy, Department of Defense
- Obligated
- $1,023,019
Award facts
- Contract value 100% obligated
- $1,023,019.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10019, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Funding Only Action | -$10,500 | |
| Change Order | $196,890 | |
| Original award | $836,629 |
About this award
This is a firm-fixed-price delivery order contract awarded by the U.S. Navy Recruiting Command to Young & Rubicam LLC, operating through its VMLY&R division. The contract, valued at $1,023,019.00, is for field events marketing services. VMLY&R, a global marketing and advertising agency, will provide a range of services to support the Navy's outreach and recruitment efforts, including media planning and buying, digital services, web development, event marketing, and creative consulting. The contract is not set aside for any specific business type.
VMLY&R holds two significant federal contract vehicles with the government: a $3 million General Services Administration (GSA) Federal Supply Schedule contract and a $550 million single-award Indefinite Delivery Indefinite Quantity (IDIQ) contract with the Department of the Navy Recruiting Command. These contracts position VMLY&R as a key provider of marketing and communications support to the federal government, with a particular focus on military recruitment initiatives.
Quick answers
Who was awarded contract N6671523F0019?
N6671523F0019 was awarded to Young & Rubicam LLC by Navy Recruiting Command (Department of the Navy) on February 20, 2023.
How much is contract N6671523F0019 worth?
The government has obligated $1,023,019 on N6671523F0019.
Is contract N6671523F0019 an order under another contract?
Yes. N6671523F0019 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N6671523F0019 competed?
The extent of competition for N6671523F0019 was full and open competition.
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