OPT i additional advertising services
Ended Awarded Last action
- Contract number
- N6671522F0030
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Navy Recruiting Command
Department of the Navy, Department of Defense
- Obligated
- $1,487,962
Award facts
- Contract value 100% obligated
- $1,487,961.54 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10019, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Funding Only Action | $175 | |
| Original award | $1,487,787 |
About this award
This is a delivery order contract awarded by the U.S. Navy Recruiting Command to Young & Rubicam LLC, operating through its VMLY&R division, for additional advertising services. The contract has a ceiling value of $1,487,961.54 and a completion date of June 30, 2022. This contract is not set aside for any specific business type.
VMLY&R is a global marketing and advertising agency that has a history of supporting the Navy's recruitment efforts through various contract vehicles. The company currently holds a $550 million Indefinite Delivery Indefinite Quantity (IDIQ) contract with the Navy Recruiting Command, as well as a $3 million Federal Supply Schedule contract with the General Services Administration, both of which allow VMLY&R to provide a range of integrated marketing, advertising, and communications services to federal agencies.
Under this delivery order, VMLY&R will likely provide a variety of advertising-related services, such as media planning and buying, digital marketing, web development, and event support, to help the Navy reach its recruitment goals.
Quick answers
Who was awarded contract N6671522F0030?
N6671522F0030 was awarded to Young & Rubicam LLC by Navy Recruiting Command (Department of the Navy) on May 20, 2022.
How much is contract N6671522F0030 worth?
The government has obligated $1,487,962 on N6671522F0030.
Is contract N6671522F0030 an order under another contract?
Yes. N6671522F0030 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N6671522F0030 competed?
The extent of competition for N6671522F0030 was full and open competition.
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