Base YR additional advertising services
Ended Awarded
- Contract number
- N6671521F0042
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Navy Recruiting Command
Department of the Navy, Department of Defense
- Obligated
- $1,523,642
Award facts
- Contract value 100% obligated
- $1,523,641.86 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10019, USA
Award details come from SAM.gov/FPDS.
About this award
This federal contract award is for "BASE YR ADDITIONAL ADVERTISING SERVICES" to be provided by Young & Rubicam LLC, operating through its VMLY&R division, to the U.S. Navy Recruiting Command. The one-year contract has a ceiling value of $1,523,641.86 and was awarded on May 20, 2021, with a completion date of May 19, 2022.
VMLY&R is a global marketing and advertising agency that has a significant presence in federal contracting, especially supporting military recruitment efforts. This award is under an Indefinite Delivery Indefinite Quantity (IDIQ) contract valued at up to $550 million over five years, which allows the Navy to issue task orders for a range of integrated advertising, marketing, and recruitment support services. VMLY&R also holds a Federal Supply Schedule contract with the General Services Administration, further positioning the company as a key provider of marketing and communications services to the federal government.
This award is not set aside for any specific business type, and VMLY&R is serving as the prime contractor, leveraging its in-house capabilities across various marketing disciplines.
Quick answers
Who was awarded contract N6671521F0042?
N6671521F0042 was awarded to Young & Rubicam LLC by Navy Recruiting Command (Department of the Navy) on May 20, 2021.
How much is contract N6671521F0042 worth?
The government has obligated $1,523,642 on N6671521F0042.
Is contract N6671521F0042 an order under another contract?
Yes. N6671521F0042 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N6671521F0042 competed?
The extent of competition for N6671521F0042 was full and open competition.
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