OPT IV space charges media placement digital media FY25 Q3 - Q4 FY25
Ended Awarded Last action
- Contract number
- N0018925FZ408
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Naval Supply Systems Command
Department of the Navy, Department of Defense
- Obligated
- $19,200,000
Award facts
- Opportunity
-
- Request For Information regarding Navys Marketing and Advertising Program Support Special Notice · N0018920RZ020 · Posted Dec 2, 2019
- Contract value 100% obligated
- $19,200,000.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- Funding agency
- Navy Recruiting Command Department of the Navy, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10019, USA
Award details come from SAM.gov/FPDS.
About this award
This is a Firm Fixed Price delivery order contract awarded by the U.S. Navy Recruiting Command to the marketing and advertising agency Young & Rubicam LLC, doing business as VMLY&R. The contract, valued at $19,200,000.00, is for digital media placement services to support the Navy's recruitment efforts during the third and fourth quarters of fiscal year 2025.
VMLY&R is an experienced federal contractor, holding a $3 million General Services Administration Federal Supply Schedule contract and a $550 million single-award Indefinite Delivery Indefinite Quantity contract with the Navy Recruiting Command. The company has a strong track record of providing integrated marketing, communications, and advertising services to federal government agencies, particularly in support of military recruitment initiatives. This latest delivery order contract is not set aside for any specific business type, indicating VMLY&R was selected through open competition.
Quick answers
Who was awarded contract N0018925FZ408?
N0018925FZ408 was awarded to Young & Rubicam LLC by Naval Supply Systems Command (Department of the Navy) on May 20, 2025.
How much is contract N0018925FZ408 worth?
The government has obligated $19,200,000 on N0018925FZ408.
Which agency awarded contract N0018925FZ408?
Naval Supply Systems Command (Department of the Navy) awarded N0018925FZ408, with funding from Navy Recruiting Command (Department of the Navy).
Is contract N0018925FZ408 an order under another contract?
Yes. N0018925FZ408 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N0018925FZ408 competed?
The extent of competition for N0018925FZ408 was full and open competition.
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