OPT III space charges media placement - OOO billboard media adds for ntags active duty and reserve duty efforts.
Ended Awarded Last action
- Contract number
- N0018925FZ154
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Naval Supply Systems Command
Department of the Navy, Department of Defense
- Obligated
- $1,284,600
Award facts
- Opportunity
-
- Request For Information regarding Navys Marketing and Advertising Program Support Special Notice · N0018920RZ020 · Posted Dec 2, 2019
- Contract value 100% obligated
- $1,284,600.42 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- Funding agency
- Navy Recruiting Command Department of the Navy, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10019, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Other Administrative Action | $0 | |
| Supplemental Agreement for work within scope | -$430,799 | |
| Supplemental Agreement for work within scope | -$1,284,600 | |
| Original award | $3,000,000 |
About this award
The U.S. Navy Recruiting Command awarded a delivery order valued at $1.28 million to Young & Rubicam LLC (doing business as Vmly&R) on February 7, 2025, with completion targeted for August 31, 2025. This firm fixed-price delivery order, designated as Option III, covers out-of-home billboard media placement and advertising services supporting Navy active duty and reserve recruitment efforts. Modification P00003 updated pay official and Legal Procurement Officer (LPO) Defense Organizational Data Bank (DODAAC) information. The contract carries no set-aside designation and will be performed in New York, New York.
This delivery order is issued under Vmly&R's existing $550 million Indefinite Delivery Indefinite Quantity (IDIQ) contract with Navy Recruiting Command, which runs through May 2026 and serves as the parent vehicle for this award. Vmly&R, a global marketing and advertising agency, has established itself as a primary provider of integrated marketing and recruitment support to the Navy, delivering services across media placement, digital marketing, creative development, and field events marketing. The company also maintains a $3 million General Services Administration Federal Supply Schedule contract for marketing and communications services available government-wide through August 2027, demonstrating its capacity to support federal recruitment and outreach objectives across multiple platforms and delivery mechanisms.
Quick answers
Who was awarded contract N0018925FZ154?
N0018925FZ154 was awarded to Young & Rubicam LLC by Naval Supply Systems Command (Department of the Navy) on February 7, 2025.
How much is contract N0018925FZ154 worth?
The government has obligated $1,284,600 on N0018925FZ154.
Which agency awarded contract N0018925FZ154?
Naval Supply Systems Command (Department of the Navy) awarded N0018925FZ154, with funding from Navy Recruiting Command (Department of the Navy).
Is contract N0018925FZ154 an order under another contract?
Yes. N0018925FZ154 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N0018925FZ154 competed?
The extent of competition for N0018925FZ154 was full and open competition.
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