OPT III space charges media placement digital media FY25 Q3 - Q4 FY26 Q1

Ended Awarded

Contract number
N0018925FZ146
Awardee
Awarding agency
Obligated
$8,000,000

Award facts

Opportunity
Contract value 100% obligated
$8,000,000.00 Current and potential, with all options
Completion date 100% complete
Current and potential, with all options
Contracting staff
Funding agency
Navy Recruiting Command Department of the Navy, Department of Defense
NAICS code
541810 Advertising Agencies
PSC
R701 Support- Management: Advertising
Set-aside
No set-aside
Competition
Full and Open Competition Negotiated Proposal / Quote
Pricing
Firm Fixed Price
Place of performance
New York, NY 10019, USA

Award details come from SAM.gov/FPDS.

About this award

This is a $8,000,000.00 firm fixed-price delivery order contract awarded by the Navy Recruiting Command to Young & Rubicam LLC, doing business as VMLY&R, a global marketing and advertising agency. The contract is for media placement and digital media services to support the Navy's recruiting efforts from the third quarter of fiscal year 2025 through the first quarter of fiscal year 2026. This contract is not set aside for any specific business type, indicating it was awarded on an open, competitive basis. VMLY&R has a significant Indefinite Delivery Indefinite Quantity (IDIQ) contract with the Navy Recruiting Command, as well as a Federal Supply Schedule contract with the General Services Administration, which serve as the primary vehicles for the company to provide comprehensive marketing and advertising support to federal agencies.

Quick answers

Who was awarded contract N0018925FZ146?

N0018925FZ146 was awarded to Young & Rubicam LLC by Naval Supply Systems Command (Department of the Navy) on February 4, 2025.

How much is contract N0018925FZ146 worth?

The government has obligated $8,000,000 on N0018925FZ146.

Which agency awarded contract N0018925FZ146?

Naval Supply Systems Command (Department of the Navy) awarded N0018925FZ146, with funding from Navy Recruiting Command (Department of the Navy).

Is contract N0018925FZ146 an order under another contract?

Yes. N0018925FZ146 is a delivery order under N0018921DZ024, an indefinite delivery contract.

Was contract N0018925FZ146 competed?

The extent of competition for N0018925FZ146 was full and open competition.

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