OPT III space charges media placement digital media FY25 Q1 Q4
Ended Awarded
- Contract number
- N0018925FZ047
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Naval Supply Systems Command
Department of the Navy, Department of Defense
- Obligated
- $29,000,000
Award facts
- Opportunity
-
- Request For Information regarding Navys Marketing and Advertising Program Support Special Notice · N0018920RZ020 · Posted Dec 2, 2019
- Contract value 100% obligated
- $29,000,000.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Navy Recruiting Command Department of the Navy, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10019, USA
Award details come from SAM.gov/FPDS.
About this award
This is a $29,000,000.00 firm fixed-price delivery order contract awarded by the U.S. Navy Recruiting Command to Young & Rubicam LLC, operating through its VMLY&R division. The contract is for media placement and digital media services to support the Navy's recruitment efforts in the first four quarters of Fiscal Year 2025. This contract is not set aside for any specific business category.
VMLY&R, a global marketing and advertising agency, has extensive experience providing integrated marketing, advertising, and communications services to federal government customers, including the U.S. Department of the Navy. The company holds a $3 million Federal Supply Schedule contract with the General Services Administration and a $550 million single-award Indefinite Delivery Indefinite Quantity contract with the Navy Recruiting Command, which enable federal agencies to acquire a broad range of marketing and advertising services from VMLY&R. Under these larger contract vehicles, VMLY&R provides brand strategy development, media planning and execution, digital marketing, web development, event marketing, and program evaluation services to support military recruitment and outreach efforts.
Quick answers
Who was awarded contract N0018925FZ047?
N0018925FZ047 was awarded to Young & Rubicam LLC by Naval Supply Systems Command (Department of the Navy) on November 14, 2024.
How much is contract N0018925FZ047 worth?
The government has obligated $29,000,000 on N0018925FZ047.
Which agency awarded contract N0018925FZ047?
Naval Supply Systems Command (Department of the Navy) awarded N0018925FZ047, with funding from Navy Recruiting Command (Department of the Navy).
Is contract N0018925FZ047 an order under another contract?
Yes. N0018925FZ047 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N0018925FZ047 competed?
The extent of competition for N0018925FZ047 was full and open competition.
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