OPT III space charges media placement digital media for FY24 Q4 through FY25 Q2
Ended Awarded
- Contract number
- N0018924FZ759
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Naval Supply Systems Command
Department of the Navy, Department of Defense
- Obligated
- $16,477,000
Award facts
- Opportunity
-
- Request For Information regarding Navys Marketing and Advertising Program Support Special Notice · N0018920RZ020 · Posted Dec 2, 2019
- Contract value 100% obligated
- $16,477,000.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Navy Recruiting Command Department of the Navy, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10019, USA
Award details come from SAM.gov/FPDS.
About this award
This is a $16,477,000.00 firm fixed price delivery order contract awarded by the U.S. Navy Recruiting Command to Young & Rubicam LLC, operating through its VMLY&R division, for digital media placement services in support of the Navy's recruitment outreach efforts. The contract covers the period from the fourth quarter of Fiscal Year 2024 through the second quarter of Fiscal Year 2025. This award is not a set-aside and is part of a larger $550 million Indefinite Delivery Indefinite Quantity (IDIQ) contract between the Navy Recruiting Command and VMLY&R, which provides a range of integrated advertising, marketing, and recruitment support services. Under this task order, VMLY&R will be responsible for placing digital media for the Navy's national outreach campaigns, including brand strategy, web development, event marketing, and program evaluation.
Quick answers
Who was awarded contract N0018924FZ759?
N0018924FZ759 was awarded to Young & Rubicam LLC by Naval Supply Systems Command (Department of the Navy) on September 28, 2024.
How much is contract N0018924FZ759 worth?
The government has obligated $16,477,000 on N0018924FZ759.
Which agency awarded contract N0018924FZ759?
Naval Supply Systems Command (Department of the Navy) awarded N0018924FZ759, with funding from Navy Recruiting Command (Department of the Navy).
Is contract N0018924FZ759 an order under another contract?
Yes. N0018924FZ759 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N0018924FZ759 competed?
The extent of competition for N0018924FZ759 was full and open competition.
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