OPT III basic advertising services 20 may 2024 through 19 february 2025
Ended Awarded Last action
- Contract number
- N0018924FZ205
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Naval Supply Systems Command
Department of the Navy, Department of Defense
- Obligated
- $13,034,340
Award facts
- Opportunity
-
- Request For Information regarding Navys Marketing and Advertising Program Support Special Notice · N0018920RZ020 · Posted Dec 2, 2019
- Contract value 100% obligated
- $13,034,339.82 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Navy Recruiting Command Department of the Navy, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10019, USA
Award details come from SAM.gov/FPDS.
About this award
This federal contract award is for basic advertising services provided to the Department of the Navy Recruiting Command by the prime contractor, Young & Rubicam LLC (VMLY&R), a global marketing and advertising agency. The contract has a ceiling value of $13,034,339.82 and a period of performance from May 20, 2024, through February 19, 2025. It is a firm-fixed-price delivery order contract, with no set-aside designation.
VMLY&R has two significant federal contract vehicles that enable it to provide a range of marketing, advertising, and communications services to the government, particularly in support of military recruitment efforts. This includes a $550 million Indefinite Delivery Indefinite Quantity (IDIQ) contract with the Department of the Navy Recruiting Command, as well as a $3 million Federal Supply Schedule contract with the General Services Administration.
Through these contracts, VMLY&R supports the Navy's national outreach campaigns, delivering services across the full lifecycle, from brand strategy to media execution, web development, event marketing, and program evaluation.
Quick answers
Who was awarded contract N0018924FZ205?
N0018924FZ205 was awarded to Young & Rubicam LLC by Naval Supply Systems Command (Department of the Navy) on May 20, 2024.
How much is contract N0018924FZ205 worth?
The government has obligated $13,034,340 on N0018924FZ205.
Which agency awarded contract N0018924FZ205?
Naval Supply Systems Command (Department of the Navy) awarded N0018924FZ205, with funding from Navy Recruiting Command (Department of the Navy).
Is contract N0018924FZ205 an order under another contract?
Yes. N0018924FZ205 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N0018924FZ205 competed?
The extent of competition for N0018924FZ205 was full and open competition.
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