OPT II basic advertising services 20 JAN 2024 through 19 may 2024
Ended Awarded Last action
- Contract number
- N0018924FZ153
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Defense Contract Management Agency
Department of Defense
- Obligated
- $4,991,489
Award facts
- Opportunity
-
- Request For Information regarding Navys Marketing and Advertising Program Support Special Notice · N0018920RZ020 · Posted Dec 2, 2019
- Contract value 100% obligated
- $4,991,488.68 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New Hyde Park, NY, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | $0 | |
| Original award | $4,991,489 |
About this award
This is a firm fixed price delivery order award worth $4,991,488.68, issued by the Defense Contract Management Agency to the prime contractor, Young & Rubicam LLC, through its VMLY&R division. The contract is for basic advertising services from January 20, 2024 through May 19, 2024, and is not set aside for any specific business type.
VMLY&R is a global marketing and advertising agency that has held previous contracts with the Department of the Navy Recruiting Command to provide integrated advertising, marketing, and recruitment support services. This includes media planning and buying, website development, direct mail, and event marketing to promote awareness of naval careers. VMLY&R also holds a $550 million Indefinite Delivery Indefinite Quantity (IDIQ) contract directly with the Navy Recruiting Command, as well as a $3 million Federal Supply Schedule contract with the General Services Administration for flexible marketing and communications support to federal agencies.
Quick answers
Who was awarded contract N0018924FZ153?
N0018924FZ153 was awarded to Young & Rubicam LLC by Defense Contract Management Agency (Department of Defense) on January 20, 2024.
How much is contract N0018924FZ153 worth?
The government has obligated $4,991,489 on N0018924FZ153.
Is contract N0018924FZ153 an order under another contract?
Yes. N0018924FZ153 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N0018924FZ153 competed?
The extent of competition for N0018924FZ153 was full and open competition.
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