OPT II space charges media placement digital media placement FY24 Q3 Q4

Ended Awarded Last action

Contract number
N0018924FZ004
Awardee
Awarding agency
Obligated
$35,000,000

Award facts

Opportunity
Contract value 100% obligated
$35,000,000.00 Current and potential, with all options
Completion date 100% complete
Current and potential, with all options
Contracting staff
Funding agency
Navy Recruiting Command Department of the Navy, Department of Defense
NAICS code
541810 Advertising Agencies
Set-aside
No set-aside
Competition
Full and Open Competition Negotiated Proposal / Quote
Pricing
Firm Fixed Price
Place of performance
New York, NY 10019, USA

Award details come from SAM.gov/FPDS.

Transactions

Action Obligated Date
Supplemental Agreement for work within scope P00001 · OPT II space charges media placement $0
Original award $35,000,000

About this award

This federal contract award to Young & Rubicam LLC, through its VMLY&R division, is for $35,000,000.00 to provide media placement, digital media placement, and related services for the U.S. Navy Recruiting Command's outreach efforts in the third and fourth quarters of fiscal year 2024. The contract is a Delivery Order issued under an Indefinite Delivery Indefinite Quantity (IDIQ) contract valued at up to $550 million over five years, which enables the Navy to acquire a comprehensive range of integrated advertising, marketing, and recruitment support services from VMLY&R. This contract is not set aside for any specific business type, and VMLY&R serves as the prime contractor. The contract work will be performed in New York, NY.

Quick answers

Who was awarded contract N0018924FZ004?

N0018924FZ004 was awarded to Young & Rubicam LLC by Naval Supply Systems Command (Department of the Navy) on October 23, 2023.

How much is contract N0018924FZ004 worth?

The government has obligated $35,000,000 on N0018924FZ004.

Which agency awarded contract N0018924FZ004?

Naval Supply Systems Command (Department of the Navy) awarded N0018924FZ004, with funding from Navy Recruiting Command (Department of the Navy).

Is contract N0018924FZ004 an order under another contract?

Yes. N0018924FZ004 is a delivery order under N0018921DZ024, an indefinite delivery contract.

Was contract N0018924FZ004 competed?

The extent of competition for N0018924FZ004 was full and open competition.

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