OPT II field events marketing odes for stem mobile assets 2.0
Ended Awarded Last action
- Contract number
- N0018923FZA22
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Naval Supply Systems Command
Department of the Navy, Department of Defense
- Obligated
- $4,308,726
Award facts
- Opportunity
-
- Request For Information regarding Navys Marketing and Advertising Program Support Special Notice · N0018920RZ020 · Posted Dec 2, 2019
- Contract value 100% obligated
- $4,308,726.06 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- Funding agency
- Navy Recruiting Command Department of the Navy, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10019, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | $0 | |
| Original award | $4,308,726 |
About this award
This federal contract award, valued at $4,308,726.06, was issued by the U.S. Navy Recruiting Command to the marketing and advertising agency Young & Rubicam LLC, doing business as VMLY&R. The contract, which is a Delivery Order under a larger Indefinite Delivery Indefinite Quantity (IDIQ) contract, is for OPT II FIELD EVENTS MARKETING ODES FOR STEM MOBILE ASSETS 2.0. This contract will provide a range of marketing and advertising services to support the Navy's recruitment efforts, including media placement, field events marketing, web and creative development, and strategic communication campaigns. The contract does not have a set-aside designation, indicating it was competitively awarded. VMLY&R, a global marketing agency with experience supporting federal government clients, is the prime contractor on this award, with an ultimate completion date of January 31, 2024.
Quick answers
Who was awarded contract N0018923FZA22?
N0018923FZA22 was awarded to Young & Rubicam LLC by Naval Supply Systems Command (Department of the Navy) on September 29, 2023.
How much is contract N0018923FZA22 worth?
The government has obligated $4,308,726 on N0018923FZA22.
Which agency awarded contract N0018923FZA22?
Naval Supply Systems Command (Department of the Navy) awarded N0018923FZA22, with funding from Navy Recruiting Command (Department of the Navy).
Is contract N0018923FZA22 an order under another contract?
Yes. N0018923FZA22 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N0018923FZA22 competed?
The extent of competition for N0018923FZA22 was full and open competition.
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