Marketing and advertising services for the navy recruiting command - space charges media placement digital media FY23 Q4 through FY24 Q4
Ended Awarded
- Contract number
- N0018923FZ904
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Naval Supply Systems Command
Department of the Navy, Department of Defense
- Obligated
- $17,900,000
Award facts
- Opportunity
-
- N0018923QZ435 Solicitation number
- Contract value 100% obligated
- $17,900,000.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- Funding agency
- Navy Recruiting Command Department of the Navy, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10019, USA
Award details come from SAM.gov/FPDS.
About this award
The Department of the Navy Recruiting Command awarded a $17.9 million firm fixed price delivery order contract to Young & Rubicam LLC, doing business as Vmly&R, for marketing and advertising services in support of the Navy's recruiting efforts. Specifically, the contract calls for space charges media placement and digital media services from the fourth quarter of fiscal year 2023 through the fourth quarter of fiscal year 2024. As the Navy's primary vehicle for recruiting support services, this Indefinite Delivery Indefinite Quantity contract will enable the Recruiting Command to leverage Vmly&R's expertise in advertising and brand strategy to promote Naval service opportunities online and through traditional media outlets. No set aside designation or subcontracting arrangements were indicated in the award information.
Quick answers
Who was awarded contract N0018923FZ904?
N0018923FZ904 was awarded to Young & Rubicam LLC by Naval Supply Systems Command (Department of the Navy) on September 25, 2023.
How much is contract N0018923FZ904 worth?
The government has obligated $17,900,000 on N0018923FZ904.
Which agency awarded contract N0018923FZ904?
Naval Supply Systems Command (Department of the Navy) awarded N0018923FZ904, with funding from Navy Recruiting Command (Department of the Navy).
Is contract N0018923FZ904 an order under another contract?
Yes. N0018923FZ904 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N0018923FZ904 competed?
The extent of competition for N0018923FZ904 was full and open competition.
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