Navy recruiting command marketing and advertising services, FY23 digital media for navy reserve
Ended Awarded Last action
- Contract number
- N0018923FZ247
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Naval Supply Systems Command
Department of the Navy, Department of Defense
- Obligated
- $3,275,000
Award facts
- Opportunity
-
- N0018923QZ102 Solicitation number
- Contract value 100% obligated
- $3,275,000.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- Funding agency
- Navy Recruiting Command Department of the Navy, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10019, USA
- Legislative mandates
-
- Employment Eligibility Verification (E-Verify) FAR subpart 22.18
- Service Contract Inventory FAR subpart 4.17
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Original award | $3,275,000 |
About this award
Young & Rubicam LLC, through its VMLY&R division, has been awarded a $3,275,000 firm fixed price delivery order against the Navy Recruiting Command's potential $550 million indefinite delivery indefinite quantity contract for integrated advertising and marketing support. This particular task order is for digital media services supporting Navy Reserve recruitment efforts through March 2024. As the Navy's primary marketing and advertising contractor, Young & Rubicam will leverage its experience providing media planning and buying, web and IT support, direct mail, and event marketing to optimize awareness of and interest in naval careers. Services will be conducted out of the awardee's New York, New York headquarters to support nationwide outreach. No set-aside designation was applied to this award.
Quick answers
Who was awarded contract N0018923FZ247?
N0018923FZ247 was awarded to Young & Rubicam LLC by Naval Supply Systems Command (Department of the Navy) on March 21, 2023.
How much is contract N0018923FZ247 worth?
The government has obligated $3,275,000 on N0018923FZ247.
Which agency awarded contract N0018923FZ247?
Naval Supply Systems Command (Department of the Navy) awarded N0018923FZ247, with funding from Navy Recruiting Command (Department of the Navy).
Is contract N0018923FZ247 an order under another contract?
Yes. N0018923FZ247 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N0018923FZ247 competed?
The extent of competition for N0018923FZ247 was full and open competition.
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