Basic advertising services in support of navy recruiting command (NRC) marketing and advertising program.
Ended Awarded Last action
- Contract number
- N0018923FZ221
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Naval Supply Systems Command
Department of the Navy, Department of Defense
- Obligated
- $3,620,887
Award facts
- Opportunity
-
- Request For Information regarding Navys Marketing and Advertising Program Support Special Notice · N0018920RZ020 · Posted Dec 2, 2019
- Contract value 100% obligated
- $3,620,886.57 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- Funding agency
- Navy Recruiting Command Department of the Navy, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10019, USA
- Legislative mandates
-
- Employment Eligibility Verification (E-Verify) FAR subpart 22.18
Award details come from SAM.gov/FPDS.
About this award
This federal contract award provides basic advertising services in support of the Navy Recruiting Command's (NRC) marketing and advertising program. The $3,620,886.57 firm fixed-price delivery order contract was awarded to the prime contractor, Young & Rubicam LLC (VMLY&R), on February 20, 2023, with a completion date of May 19, 2023. VMLY&R is a global marketing and advertising agency with significant experience supporting federal government customers, particularly the U.S. Department of the Navy, through its expertise in integrated marketing, digital services, and creative consulting. This contract supports various aspects of Navy recruitment efforts, including media placement, field events marketing, web/system support, and advertising development. The contract is not a set-aside and was competitively awarded. VMLY&R holds two major federal Indefinite Delivery Vehicles (IDVs) - a $3 million Federal Supply Schedule (FSS) contract with the General Services Administration and a $550 million single-award Indefinite Delivery Indefinite Quantity (IDIQ) contract with the Navy Recruiting Command, both of which provide a broad range of marketing, advertising, and communications services to federal agencies.
Quick answers
Who was awarded contract N0018923FZ221?
N0018923FZ221 was awarded to Young & Rubicam LLC by Naval Supply Systems Command (Department of the Navy) on February 20, 2023.
How much is contract N0018923FZ221 worth?
The government has obligated $3,620,887 on N0018923FZ221.
Which agency awarded contract N0018923FZ221?
Naval Supply Systems Command (Department of the Navy) awarded N0018923FZ221, with funding from Navy Recruiting Command (Department of the Navy).
Is contract N0018923FZ221 an order under another contract?
Yes. N0018923FZ221 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N0018923FZ221 competed?
The extent of competition for N0018923FZ221 was full and open competition.
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