Delivery Order N0018921DZ024-N0018923FZ043

Award Date 5/20/23
Potential Completion Date 1/19/24
Potential Value $10M
Funding Federal Agency
Navy Recruiting Command
Contracting Federal Agency
Naval Supply Systems Command
Ultimate Awardee
Not listed
Set-Aside Type
No Set-Aside Used
Federal Contract Vehicle
Extent Competed
Full and Open Competition
Major Defense Program
Not listed
Pricing Type
Firm Fixed Price
Place of Performance
New York, NY 10019, USA
Solicitation Procedures
Negotiated Proposal / Quote
Number Of Offers Received
Not listed
Legislative Mandate
Not listed
National Interest Action
Not listed
Research Type
Not listed
Primary Consortia Member
Not listed
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  • N0018921DZ024
    Indefinite Delivery Contract
  • N0018921DZ024-N0018923FZ043
    Delivery Order

This is a federal contract award to Young & Rubicam LLC, operating through its VMLY&R division, to provide Opt II Basic Advertising Services to the U.S. Navy Recruiting Command. The contract has a ceiling value of $9,982,977.36 and a completion date of January 19, 2024. It is a delivery order contract with a firm-fixed-price pricing type. The award is not associated with a set-aside designation, indicating VMLY&R competed for this contract on an open, competitive basis.

VMLY&R is a global marketing and advertising agency that has extensive experience providing integrated marketing, advertising, and communications services to federal government customers, including the U.S. Navy Recruiting Command. This contract will cover a range of services, such as media planning and buying, digital services, web development, event marketing, and creative advertising development, to support the Navy's recruitment efforts. VMLY&R holds two significant federal contract Indefinite Delivery Vehicles (IDVs) - a $3 million Federal Supply Schedule (FSS) contract with the General Services Administration and a $550 million single-award Indefinite Delivery Indefinite Quantity (IDIQ) contract with the Navy Recruiting Command, which enable the company to provide a full spectrum of marketing services to federal agencies.

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