Marketing & advertising in support of commander, navy recruiting command - space charges media placement digital media for FY21 Q4 and FY22 Q1 thru Q3
Ended Awarded
- Contract number
- N0018921FZ966
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Naval Supply Systems Command
Department of the Navy, Department of Defense
- Obligated
- $10,200,000
Award facts
- Opportunity
-
- N0018921QZ572 Solicitation number
- Contract value 100% obligated
- $10,200,000.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Navy Recruiting Command Department of the Navy, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10019, USA
- Legislative mandates
-
- Employment Eligibility Verification (E-Verify) FAR subpart 22.18
- Service Contract Inventory FAR subpart 4.17
Award details come from SAM.gov/FPDS.
About this award
The Department of the Navy Recruiting Command awarded a $10.2 million firm fixed price delivery order contract to Young & Rubicam LLC, doing business as Vmly&R, to provide marketing and advertising services in support of Commander, Navy Recruiting Command. Specifically, the contract calls for Vmly&R to handle space charges and place digital media advertisements on behalf of Navy Recruiting for the fourth quarter of fiscal year 2021 and the first through third quarters of fiscal year 2022. As the incumbent contractor for Navy Recruiting's advertising needs, Vmly&R will leverage its experience and expertise to carry out an integrated digital media campaign aiding Navy personnel recruitment efforts. The one-year contract was awarded on September 29, 2021 and runs through June 30, 2022.
Quick answers
Who was awarded contract N0018921FZ966?
N0018921FZ966 was awarded to Young & Rubicam LLC by Naval Supply Systems Command (Department of the Navy) on September 29, 2021.
How much is contract N0018921FZ966 worth?
The government has obligated $10,200,000 on N0018921FZ966.
Which agency awarded contract N0018921FZ966?
Naval Supply Systems Command (Department of the Navy) awarded N0018921FZ966, with funding from Navy Recruiting Command (Department of the Navy).
Is contract N0018921FZ966 an order under another contract?
Yes. N0018921FZ966 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N0018921FZ966 competed?
The extent of competition for N0018921FZ966 was full and open competition.
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