2021 army navy game media
Ended Awarded
- Contract number
- N0018921FZ576
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Naval Supply Systems Command
Department of the Navy, Department of Defense
- Obligated
- $130,000
Award facts
- Opportunity
-
- Request For Information regarding Navys Marketing and Advertising Program Support Special Notice · N0018920RZ020 · Posted Dec 2, 2019
- Contract value 100% obligated
- $130,000.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Navy Recruiting Command Department of the Navy, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10019, USA
Award details come from SAM.gov/FPDS.
About this award
This firm fixed-price delivery order was awarded by the Department of the Navy Recruiting Command to Young & Rubicam LLC, operating through its VMLY&R division, for the 2021 Army Navy Game media. The $130,000.00 contract does not have a set-aside designation. As the Navy's primary marketing and advertising contractor, Young & Rubicam provides a range of services to support naval recruiting efforts, including media planning and buying, web/IT support, direct mail, and event marketing. This order is likely part of a larger $550 million indefinite delivery, indefinite quantity (IDIQ) contract vehicle between Young & Rubicam and the Navy Recruiting Command for integrated advertising and marketing support. Young & Rubicam also holds a Federal Supply Schedule contract with the General Services Administration to provide marketing and creative services to federal agencies.
Quick answers
Who was awarded contract N0018921FZ576?
N0018921FZ576 was awarded to Young & Rubicam LLC by Naval Supply Systems Command (Department of the Navy) on July 28, 2021.
How much is contract N0018921FZ576 worth?
The government has obligated $130,000 on N0018921FZ576.
Which agency awarded contract N0018921FZ576?
Naval Supply Systems Command (Department of the Navy) awarded N0018921FZ576, with funding from Navy Recruiting Command (Department of the Navy).
Is contract N0018921FZ576 an order under another contract?
Yes. N0018921FZ576 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N0018921FZ576 competed?
The extent of competition for N0018921FZ576 was full and open competition.
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