Advertising services for navy recruiting command - media space and placement for digital media FY21 Q4 & FY22 Q1 covid-19
Ended Awarded Last action
- Contract number
- N0018921FZ508
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Defense Contract Management Agency
Department of Defense
- Obligated
- $9,500,000
Award facts
- Opportunity
-
- Request For Information regarding Navys Marketing and Advertising Program Support Special Notice · N0018920RZ020 · Posted Dec 2, 2019
- Contract value 100% obligated
- $9,500,000.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- Funding agency
- Naval Supply Systems Command Department of the Navy, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- Lake Ronkonkoma, NY 11779, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | $0 | |
| Original award | $9,500,000 |
About this award
The Department of the Navy Naval Supply Systems Command awarded a $9,500,000.00 Firm Fixed Price Delivery Order contract to Young & Rubicam LLC, through its VMLY&R division, for Advertising Services for the Navy Recruiting Command. The contract is for media space and placement for digital media in Fiscal Year 2021 Quarter 4 and Fiscal Year 2022 Quarter 1, in support of the Navy's COVID-19 recruiting efforts. VMLY&R, a leading global marketing and advertising agency, holds an Indefinite Delivery Indefinite Quantity (IDIQ) contract with the Navy Recruiting Command worth up to $550 million over 5 years, enabling the Navy to acquire integrated advertising and marketing services through task orders. The contract is not set aside for any specific business type.
Quick answers
Who was awarded contract N0018921FZ508?
N0018921FZ508 was awarded to Young & Rubicam LLC by Defense Contract Management Agency (Department of Defense) on June 29, 2021.
How much is contract N0018921FZ508 worth?
The government has obligated $9,500,000 on N0018921FZ508.
Which agency awarded contract N0018921FZ508?
Defense Contract Management Agency (Department of Defense) awarded N0018921FZ508, with funding from Naval Supply Systems Command (Department of the Navy).
Is contract N0018921FZ508 an order under another contract?
Yes. N0018921FZ508 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N0018921FZ508 competed?
The extent of competition for N0018921FZ508 was full and open competition.
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