Navy recruiting command marketing and advertising - space charges media placement digital media FY21 Q3 and Q4
Ended Awarded Last action
- Contract number
- N0018921FZ413
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Naval Supply Systems Command
Department of the Navy, Department of Defense
- Obligated
- $13,100,000
Award facts
- Opportunity
-
- Request For Information regarding Navys Marketing and Advertising Program Support Special Notice · N0018920RZ020 · Posted Dec 2, 2019
- R701 - Contract Award Synopsis for RFP N0018920RZ020 Marketing and Advertising in support of Commander, Navy Recruiting Command Award Notice · Posted Apr 20, 2021
- Request for Proposals for Navy Recruiting Marketing and Advertising Program Solicitation · Posted Apr 28, 2020
- Navy Marketing and Advertising Program in support of Commander, Navy Recruiting Command Pre-Solicitation · Posted Apr 21, 2020
- Contract value 100% obligated
- $13,100,000.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Navy Recruiting Command Department of the Navy, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10119, USA
- Legislative mandates
-
- Employment Eligibility Verification (E-Verify) FAR subpart 22.18
- Service Contract Inventory FAR subpart 4.17
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Other Administrative Action | $1,100,000 | |
| Original award | $12,000,000 |
About this award
The Department of the Navy Recruiting Command awarded a $13.1 million firm fixed price delivery order to Young & Rubicam LLC, doing business as Vmly&R, for Navy Recruiting Command Marketing and Advertising - Space Charges Media Placement Digital Media in the third and fourth quarters of fiscal year 2021. The prime contractor Vmly&R will provide digital media placement services from May through September 2021 to support the Navy Recruiting Command's marketing and advertising efforts. Funding is provided by the Department of the Navy Recruiting Command to target and support recruitment goals over the summer months. The place of performance is in New York, NY.
Quick answers
Who was awarded contract N0018921FZ413?
N0018921FZ413 was awarded to Young & Rubicam LLC by Naval Supply Systems Command (Department of the Navy) on May 20, 2021.
How much is contract N0018921FZ413 worth?
The government has obligated $13,100,000 on N0018921FZ413.
Which agency awarded contract N0018921FZ413?
Naval Supply Systems Command (Department of the Navy) awarded N0018921FZ413, with funding from Navy Recruiting Command (Department of the Navy).
Is contract N0018921FZ413 an order under another contract?
Yes. N0018921FZ413 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N0018921FZ413 competed?
The extent of competition for N0018921FZ413 was full and open competition.
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