Base YR basic advertising services 20 may 2021 - 19 october 2021
Ended Awarded Last action
- Contract number
- N0018921FZ381
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Naval Supply Systems Command
Department of the Navy, Department of Defense
- Obligated
- $5,972,634
Award facts
- Opportunity
-
- Request For Information regarding Navys Marketing and Advertising Program Support Special Notice · N0018920RZ020 · Posted Dec 2, 2019
- R701 - Contract Award Synopsis for RFP N0018920RZ020 Marketing and Advertising in support of Commander, Navy Recruiting Command Award Notice · Posted Apr 20, 2021
- Request for Proposals for Navy Recruiting Marketing and Advertising Program Solicitation · Posted Apr 28, 2020
- Navy Marketing and Advertising Program in support of Commander, Navy Recruiting Command Pre-Solicitation · Posted Apr 21, 2020
- Contract value 100% obligated
- $5,972,634.20 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- Funding agency
- Navy Recruiting Command Department of the Navy, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- Millington, TN 38054, USA
Award details come from SAM.gov/FPDS.
About this award
This federal contract award to Young & Rubicam LLC, operating through its VMLY&R division, is for basic advertising services in support of the U.S. Navy Recruiting Command. The one-year contract, with a maximum value of $5,972,634.20, was awarded on May 20, 2021 and runs through October 19, 2021. The contract is a Delivery Order under a larger Indefinite Delivery Indefinite Quantity (IDIQ) contract that VMLY&R holds with the Navy Recruiting Command, valued at $550 million over five years. This IDIQ enables the Navy to issue task orders for a full spectrum of integrated advertising, marketing, and recruitment support services from VMLY&R. The current award does not have a set-aside designation, indicating VMLY&R competed for it on an open, competitive basis. The contract covers a range of marketing and advertising activities to support Navy recruitment efforts, including media placement, field event marketing, web and system support, digital media services, and creative development.
Quick answers
Who was awarded contract N0018921FZ381?
N0018921FZ381 was awarded to Young & Rubicam LLC by Naval Supply Systems Command (Department of the Navy) on May 20, 2021.
How much is contract N0018921FZ381 worth?
The government has obligated $5,972,634 on N0018921FZ381.
Which agency awarded contract N0018921FZ381?
Naval Supply Systems Command (Department of the Navy) awarded N0018921FZ381, with funding from Navy Recruiting Command (Department of the Navy).
Is contract N0018921FZ381 an order under another contract?
Yes. N0018921FZ381 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N0018921FZ381 competed?
The extent of competition for N0018921FZ381 was full and open competition.
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