Leads management for afrs
Ended Awarded Last action
- Contract number
- FA300220F0002
- Awardee
-
Gsd&M LLC UEI XYJXY3CL7K87
- Awarding agency
-
Air Education and Training Command
Air Force, Department of Defense
- Obligated
- $5,276,591
Award facts
- Contract value 100% obligated
- $5,276,590.92 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Cost Plus Fixed Fee
- Place of performance
- Schertz, TX 78108, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Other Administrative Action | $0 | |
| Supplemental Agreement for work within scope | $169,383 | |
| Supplemental Agreement for work within scope | $171,254 | |
| Original award | $4,935,954 |
About this award
This federal contract award, with an ID of FA300218D0008|FA300220F0002, was issued by the Air Education and Training Command (AETC), a component of the U.S. Department of Defense. The contract, which does not have a set-aside designation, is for "LEADS MANAGEMENT FOR AFRS" and was awarded to Gsd&M LLC, a for-profit limited liability company headquartered in Austin, Texas.
The contract has a ceiling value of $5,276,590.92 and is a Delivery Order with a Cost Plus Fixed Fee pricing type. The period of performance ends on September 30, 2020. Gsd&M LLC, a specialized advertising and marketing agency with a strong focus on federal government clients, particularly the U.S. Air Force, will provide comprehensive marketing and strategic communications services to support the Air Force Recruiting Service (AFRS). This includes activities such as national advertising campaigns, digital and social media engagement, mobile tour operations, website development and maintenance, creative content production, leads management, strategic planning, and public engagement initiatives.
Quick answers
Who was awarded contract FA300220F0002?
FA300220F0002 was awarded to Gsd&M LLC by Air Education and Training Command (Air Force) on October 1, 2019.
How much is contract FA300220F0002 worth?
The government has obligated $5,276,591 on FA300220F0002.
Is contract FA300220F0002 an order under another contract?
Yes. FA300220F0002 is a delivery order under FA300218D0008, an indefinite delivery contract.
Was contract FA300220F0002 competed?
The extent of competition for FA300220F0002 was full and open competition.
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