Food safety campaign targeting "sandwich generation" caregiver of both young kids and elderly family members
Ended Definitive Contract Awarded Last action
- Contract number
- 123A9422C0010
- Awardee
-
Fors Marsh Group LLC UEI CSPNRK2TA2X3
- Awarding agency
-
Office of Administrative Services Procurement Management Branch
Food Safety and Inspection Service, Department of Agriculture
- Obligated
- $1,013,028
Award facts
- Opportunity
-
- Food Safety Campaign; Amendment 001 Q and As Added Solicitation · 123A9422R0008 · Posted Aug 15, 2022
- Contract value 69% obligated
-
- $1,013,027.85 Current, with exercised options
- $1,461,154.86 Potential, with all options
- Completion date 100% complete
-
- Current, with exercised options
- Potential, with all options
- NAICS code
- 541613 Marketing Consulting Services
- Set-aside
- No set-aside
- Competition
- Full and Open Competition · 11 offers Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- Washington, DC 20250, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Other Administrative Action | $0 | |
| Exercise an Option | $448,872 | |
| Original award | $564,156 |
About this award
The U.S. Department of Agriculture (USDA) Food Safety and Inspection Service awarded a $1,461,154.86 Firm Fixed Price contract to Fors Marsh Group LLC, a for-profit limited liability company, to conduct a 3-5 year food safety education campaign targeting the "sandwich generation" of caregivers with young children and elderly family members. The contract, which has no set-aside designation, will involve consumer research, development of culturally competent content in English and Spanish, and paid and unpaid media placement. Fors Marsh Group is a federal contractor that provides research, marketing, and strategic services to various government agencies. The company holds several significant federal contract vehicles, including a $134.5 million contract with the Defense Human Resources Activity and a $49.9 million Blanket Purchase Agreement with the National Heart, Lung and Blood Institute at the National Institutes of Health.
Quick answers
Who was awarded contract 123A9422C0010?
123A9422C0010 was awarded to Fors Marsh Group LLC by Office of Administrative Services Procurement Management Branch (Food Safety and Inspection Service) on September 26, 2022.
How much is contract 123A9422C0010 worth?
The government has obligated $1,013,028 on 123A9422C0010. Its potential value, with all options, is $1,461,155.
Was contract 123A9422C0010 competed?
The extent of competition for 123A9422C0010 was full and open competition. The government received 11 offers.
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