Food Safety Campaign; Amendment 001 Q and As Added

This solicitation seeks proposals for a three to five year firm fixed price contract to conduct a food safety education campaign targeting caregivers. The USDA Food Safety and Inspection Service is procuring research, strategy development, creative content production, and media placement to create culturally competent food safety messaging. Proposals will be evaluated based on technical approach and past performance, with pricing to also be considered. Questions are due by August 19th and responses by August 25th. Past performance questionnaires are due by August 29th and proposals with pricing details are due September 2nd, with award anticipated on September 23rd.

There is no set-aside designation. The solicitation is seeking an agency to conduct consumer research including focus groups and interviews, develop culturally competent campaign materials in English and Spanish, and deploy the paid and unpaid media campaign over three to five years, with a base year budget of $400,000-$600,000 and option year budgets of $350,000-$450,000. The place of performance is Washington, D.C. The selected agency must have experience engaging non-white and Spanish-speaking participants and implementing media strategies.