Video Production Services for University of Hawaii System

The University of Hawaii System is requesting proposals for video production services under RFP No. 27-5832, with proposals due October 7, 2026 at 2:30 p.m. Hawaii Standard Time and questions due September 16, 2026.

The scope comprises four video series promoting the 10-campus system, online degree programs, Direct2UH direct admission, and University of Hawaii at Manoa national recruitment. Deliverables include Series 1 (three 30-second system videos with 15-second cutdowns and radio spot), Series 2 (three 30-second online program videos with cutdowns and spot), Series 3 (one 30-second Direct2UH video with two 15-second cutdowns and spot), and Series 4 (two 30-second Manoa recruitment videos with four 15-second cutdowns and spot). All videos must be produced in both horizontal (16:9) and vertical (9:16) formats. The contractor must complete all services within six consecutive calendar months from Notice to Proceed, with a tentative start date of November 1, 2026.

Qualified offerors must demonstrate a minimum of ten years' experience developing recruitment and marketing campaigns for higher education institutions, including at least three years executing full video production pipelines encompassing scriptwriting, on-location filming, and post-production editing. Vendors must submit portfolios and three case studies or completed projects within the last three years, with at least one from a higher education institution. Senior staff must possess higher education communications or marketing experience and remain available during Hawaii business hours (8:00 a.m. to 4:30 p.m. Hawaii Standard Time). The University reserves the right to contact three educational institution references.

Pricing shall be submitted as a total cost quotation inclusive of all hardware, software, labor, materials, resources, travel, overhead, and applicable taxes. Evaluation weighs key personnel experience in higher education marketing (25 points), work plan alignment (15 points), video production expertise and case studies (30 points), cost competitiveness (20 points), and reference satisfaction (10 points). Contract award is anticipated October 19, 2026. Required insurance includes commercial general liability ($1 million per occurrence / $2 million aggregate), automobile liability, workers' compensation, and employers' liability. Proposals must be submitted via Hawaii's HIePRO online procurement system.