RFP 275832 Provide Video Production Services Appendices.pdf

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Attached to
Video Production Services for University of Hawaii System
Solicitation number
P27000363
Issued by
Hawaii

About this file

This document comprises the proposal appendix forms for RFP No. 27-5832 issued by the University of Hawaii System to solicit video production services. The University seeks comprehensive video production services including creative development, scriptwriting, on-location filming, and post-production editing to support recruitment, marketing, and brand awareness campaigns. Offerors must submit all required appendices through the HIePRO online submission system by the specified deadline. The contract requires vendors to deliver video content optimized for multiple target audiences in Hawaii, including high school seniors and traditional college-age students via short-form and social-first video frameworks, as well as adult learners and career changers through career-focused and lifestyle-integrated narratives.

Pricing shall be submitted as a total cost quotation on the Price Quotation Sheet (Appendix C), inclusive of all hardware, software, man-hours, materials, resources, travel expenses, overhead, and applicable fees and taxes. Qualified offerors must demonstrate a minimum of ten years of extensive experience working with higher education institutions on recruitment, marketing, and brand awareness campaigns. Vendors must provide portfolios of comparable work and submit three case studies or video production projects completed within the last three years, with at least one directly related to a higher education institution, demonstrating creative visual storytelling, full video production pipeline capabilities, and modern enrollment marketing approaches. Offerors must identify senior staff members who will coordinate the project and provide their higher education communications or marketing experience. The University reserves the right to contact three educational institution references provided by each offeror for additional information regarding service quality and performance.

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RFP NO. 27-5832

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PROPOSAL APPENDIX FORMS

This document indicates the proposal requirements for the RFP which shall be submitted by the deadline set for submission of proposals. Offeror shall complete the appropriate proposal requirements, sign all appropriate forms, and attach (upload) the completed Appendices to their HIePRO online RFP submission.

APPENDIX CHECKLIST

THE FOLLOWING APPENDICES IN THIS TABLE MUST BE COMPLETED AS PART OF

THE RFP AND SHALL BE UPLOADED WITH THE OFFERORS HIePRO SUBMISSION.

APPENDIX DESCRIPTION APPENDIX

Proposal Letter Appendix A

Business Classification Certification Statement Appendix B

Price Quotation Sheet Appendix C

Company History and Organization Appendix D

Project Narrative Appendix E

Offeror Qualifications Appendix F

References Appendix G

The University is not responsible for any issues with the uploading of the Appendices into HIePRO.

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APPENDIX A

APPENDIX A

PROPOSAL LETTER

UNIVERSITY OF HAWAII

We propose to provide the video production services named in the Request for Proposals (RFP) No. 27-5832, Provide Video Production Services for University of Hawaiʻi System, Honolulu, Hawaii.

It is understood that this proposal constitutes an offer.

It is understood and agreed that we have read the University of Hawaiʻi's specifications described in the RFP and that this proposal is made in accordance with the provisions of such specifications. By signing this proposal, we guarantee and certify that all items included in this proposal meet or exceed any and all such specifications.

We agree, if awarded the contract, to deliver goods or services which meet or exceed the specifications.

Respectfully submitted, Legal Name of Offeror Date

Authorized Signature (original) (Typed Name) Title

Street Address Telephone No.

City, State, Zip Code Fax No.

Social Security OR Federal Tax Payer ID No. Email

Remittance Address (if different from street address) Hawaii General Excise Tax License No.

City, State, Zip Code

Location of Offeror's Plant

Offeror is: Individual Partnership Corporation* Joint Venture

State of Incorporation: Hawaii Other:

Is Corporate Seal Available In Hawaii: Yes** No

* Attach to this page evidence of authority of the above officer to submit an offer on behalf of the corporation, giving also, the names and addresses of the other officers.

** If yes, affix corporate seal

OPM Form 115 (Rev. 12/2022) RFP NO. 27-5832

APPENDIX B P a g e |3

APPENDIX B

BUSINESS CLASSIFICATION CERTIFICATION STATEMENT

CONTRACTORS: Please complete the information below. Terms used are taken from the U.S. Small Business Administration (SBA) Rules and Regulations (https://www.sba.gov/) and the U.S. Code of Federal Regulations (CFR). The term “controlled” refers to the management and daily operation of the business concern.

The company identified below (check all that apply):

1.

IS NOT a small business concern as defined in the regulations (If you checked here, STOP. GO TO CERTIFICATION BELOW.)

IS a small business concern, defined as one that is independently owned and operated, is organized for profit, is not dominant in its field, meets the SBA size standard eligibility (see reverse side of this form for examples of size standards), is registered and has its status represented in the U.S. Government’s System for Award Management (SAM) database. See http://www.sba.gov/content/what-sbas-definition-small-business-concern.

2.

IS a small disadvantaged business concern of which at least 51% is unconditionally and directly owned and controlled by one or more socially disadvantaged and economically disadvantaged persons who are U.S. citizens. See 13 CFR 124.105 for exceptions.

3.

IS a women-owned small business concern of which at least 51% is unconditionally and directly owned and controlled by one or more women who are U.S. citizens. See 13 CFR 127.

4.

IS a HUBZone small business concern that meets the certification eligibility requirements set by the U.S. SBA. See 13 CFR 126.

5.

IS a veteran-owned small business concern of which at least at least 51% is unconditionally and directly owned by one or more veterans or service-disabled veterans.

See 38 CFR 74.

6.

IS a service-disabled veteran-owned small business concern of which at least 51% is unconditionally and directly owned by one or more service-disabled veterans. In the case of any publicly owned business, not less than 51% of the stock of which is owned by one or more service-disabled veterans. The management and daily business operations of which are controlled by one or more service-disabled veterans, or in the case of a veteran with a permanent and severe disability, a spouse or permanent caregiver of such veteran. See 13 CFR 125.11 et al.

CERTIFICATION

I hereby certify the information supplied herein to be true and correct. (Any misrepresentation shall be subject to the provisions stated in item B on the next page.)

Company Name:

Signature of Company Officer

Company Address: Print Name:

Title:

Date:

Type of Goods/Services:

North American Industry Classification System (NAICS) Code:

https://www.sba.gov/ http://www.sba.gov/content/what-sbas-definition-small-business-concern

OPM Form 115 (Rev. 12/2022) RFP NO. 27-5832

APPENDIX B P a g e |4

APPENDIX B

A. A small business concern is one that is independently owned and operated, is organized for profit, is not dominant in its field, has a place of business in the U.S., and operates primarily within the U.S. or makes a significant contribution to the U.S. economy. Size standard eligibility is based on the average number of employees for the preceding 12 months or on sales volume averaged over a 3-year period. See 13 CFR

121.201 for size standards identified by NAICS codes. The size standards for a few industries are shown below and are subject to change at any time.

1. SPECIALTY TRADE CONTRACTORS – “Small” if average annual receipts for preceding 3 years do not exceed $15 million.

2. CONSTRUCTION, GENERAL CONTRACTORS – “Small” if average annual receipts for preceding 3 years do not exceed $36.5 million.

3. MANUFACTURING – “Small” if 500 employees or less, except for some specific products which will increase the complement of employees to 750 or 1,000.

4. TRANSPORTATION – “Small” if average annual receipts for preceding 3 years do not exceed the amount shown for specific services.

$27.5 million – general freight trucking, local.

5. WHOLESALE TRADE, DURABLE AND NON-DURABLE GOODS – “Small” if 100 employees or less.

6. RETAIL TRADE – “Small” if average annual receipts for preceding 3 years do not exceed the amount shown for specific products.

$7.5 million – hardware stores.

7. SERVICES – “Small” if average annual receipts for preceding 3 years do not exceed the amount shown for specific services:

a) $27.5 million – computer systems design services, custom computer programming services $20.5 million – security guards and patrol services

b) $18 million – janitorial services

c) $38.5 million – passenger car rental

d) $32.5 million – office machinery and equipment rental & leasing

e) $7.5 million – general automotive repair

Annual receipts of a concern which has been in business for less than 3 complete fiscal years means the total receipts for the period the concern has been in business divided by the number of weeks in business, multiplied by 52. See 13 CFR 121.104.

B. Notice. Under 15 U.S.C. 645(d), any person who misrepresents a firm’s status as a small business concern, a qualified HUBZone small business concern, a small business concern owned and controlled by socially and economically disadvantaged individuals, or a small business concern owned and controlled by women in order to obtain a contract to be awarded under the preference programs established pursuant to 15 U.S.C. sections 637(a), 637(d), 638, 644, or 657(a), shall:

1. Be punished by imposition of fine, imprisonment, or both;

2. Be subject to administrative remedies including suspension and debarment; and

3. Be ineligible for participation in a program conducted under the authority of the Small Business Investment Act of 1958.

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APPENDIX C

APPENDIX C

PRICE QUOTATION SHEET

Name of Firm _________________________________________________

Name of Authorized Representative ________________________________

Title of Authorized Representative _________________________________

Signature of Authorized Representative _____________________________

Date ___________________________

Total cost _____________________________________________________

Total cost shall be the fee to provide video production services, inclusive of all hardware, software, man-hours, materials, resources, travel-related expenses, overhead, and all applicable fees and taxes.

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APPENDIX D

APPENDIX D

COMPANY HISTORY AND ORGANIZATION

Provide information regarding the Offeror’s company history and organization in the following areas:

A. Provide a description of the Offeror’s operation.

B. Provide a list of the Offeror’s key personnel, description of their roles on the University’s project and a brief description of their qualifications and experience working with higher education institutions.

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APPENDIX E

APPENDIX E

PROJECT NARRATIVE

Provide details on how the Offeror meets the creative development requirements and video series requirements of the University as referred to in Section 2.4, Scope of Work as follows:

A. Provide a detailed plan that describes the approach to the project, outlines the overall strategy, and specific messaging ideas and campaign objectives for each video series.

B. Provide a work plan which includes a project management plan, rate structure, budget tracking and expenditure reporting, plan to communicate with the University project team (e.g., status reports, meetings to discuss progress), and a timeline for the production of each video series detailing the cost of each milestone deliverable for creative development, filming, editing, revisions, and final delivery of each video series. The aggregate cost of the milestone deliverables shall be the same as the total cost entered in the Price Quotation Sheet (Appendix C). The work plan shall also identify key University responsibilities for the project.

C. Describe how Offeror will work with the University to develop key messaging themes to be used in each video series.

D. Describe how Offeror will regularly update the University System marketing team on the progress of the video production and address any concerns or changes, and describe how Offeror will ensure that senior leadership or project managers are available to meet with the University team through phone calls, emails, online meetings, or in-person meetings, at no cost to the University.

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APPENDIX F

APPENDIX F

OFFEROR QUALIFICATIONS

Provide details on how the Offeror meets the qualifications in Section 2.5, Qualifications of Offeror as follows:

A. Provide portfolio of work with the quantity, descriptions and dates of a variety of comparable projects completed as evidence that the Offeror has at least TEN (10) years of extensive experience working with higher education institutions developing recruitment, marketing and brand awareness campaigns.

B. Provide description, including client name, reference contact person and telephone number, of THREE (3) case studies or video production projects of similar scope and purpose as the UNIVERSITY’s project (at least ONE [1] case study or video production project must be directly related to a higher education institution) that the Offeror has executed within the last THREE (3) years with the following:

1) Creative visual storytelling and brand awareness for educational institutions.

2) Full video production pipeline—including scriptwriting, on-location filming, and post-production editing, delivering high-quality video assets rooted in visual storytelling.

3) Modern approach to enrollment marketing where content formatting and visual storytelling are creative and ties directly to institutional outcomes (increasing enrollment, transfer success, graduation rates, student recruitment, adult learner engagement, workforce development, institutional reputation), ensuring visual assets operate as part of a cohesive strategy.

4) Optimized to engage specific target populations in Hawaiʻi, across all of the following audiences:

a. High school seniors and recent graduates (ages 17 to 18), traditional college age students (ages 18 to 24) via short-form, vertical, or social-first video frameworks.

b. Adult learners and career changers (ages 25 to 54), and working professionals seeking degree completion or career advancement via career-focused, flexible, or lifestyle-integrated video narratives.

C. Identify any senior staff members who will be working on the University’s project and their experience coordinating communications or marketing in higher education.

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APPENDIX G

APPENDIX G

REFERENCES

Provide references of THREE (3) educational institutions or programs for whom similar services have been provided. The name of the educational institutions or programs, addresses, and name, title, phone number, and email address of at least ONE (1) contact person currently employed at the institution or program shall be furnished. Offeror is highly encouraged to select references of similar size, complexity, and demographic scope to the University of Hawaiʻi. The University reserves the right to contact the references for additional information.

Institution or Program Name:

Address:

Contact Person (Name and Title):

Phone number and Email address:

Institution or Program Name:

Address:

Institution or Program Name:

Address:

The University is not responsible for any issues with the uploading of the Appendices into HIePRO.
APPENDIX A
PROPOSAL LETTER
UNIVERSITY OF HAWAII
BUSINESS CLASSIFICATION CERTIFICATION STATEMENT
Total cost _____________________________________________________
A. Provide a description of the Offeror’s operation.
B. Provide a list of the Offeror’s key personnel, description of their roles on the University’s project and a brief description of their qualifications and experience working with higher education institutions.
APPENDIX E
Provide details on how the Offeror meets the qualifications in Section 2.5, Qualifications of Offeror as follows:
B. Provide description, including client name, reference contact person and telephone number, of THREE (3) case studies or video production projects of similar scope and
purpose as the UNIVERSITY’s project (at least ONE [1] case study or video production project must be directly related to a higher education institution) that the Offeror has executed within the last THREE (3) years with the following:
1) Creative visual storytelling and brand awareness for educational institutions.
2) Full video production pipeline—including scriptwriting, on-location filming, and post-production editing, delivering high-quality video assets rooted in visual storytelling.
3) Modern approach to enrollment marketing where content formatting and visual storytelling are creative and ties directly to institutional outcomes (increasing enrollment, transfer success, graduation rates, student recruitment, adult learner engagem...
4) Optimized to engage specific target populations in Hawaiʻi, across all of the following audiences:
C. Identify any senior staff members who will be working on the University’s project and their experience coordinating communications or marketing in higher education.

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