Google analytics implementation IFB
Closed State & local contract opportunity Posted
- Solicitation number
- 2135942
- State
- New York
- Responses due
Opportunity facts
- Points of contact
-
- Nisha Thomas nisha.thomas@its.ny.gov (518) 474-0922
- Roel Pena its.sm.mat.contracts@its.ny.gov (518) 486-9476
Updated .
About this opportunity
New York State Information Technology Services (ITS) is requesting bids on implementation and renewal of Google Analytics 4 360 products under IFB C000975, with bids due July 20, 2026 and bidder inquiries due June 22, 2026 at 2:30 PM EST. The contractor must be an authorized reseller partner of Google's Marketing Platform Services. ITS has established a 30 percent overall minority and women-owned business enterprise (MWBE) participation goal (15 percent minority-owned, 15 percent women-owned) and a 6 percent service-disabled veteran-owned business (SDVOB) participation goal.
The scope encompasses implementation and ongoing support for Google Analytics 360, Optimize 360, Surveys 360, and Tag Manager 360 products to track New York State website performance and accessibility under the state's "Voice of the Customer" digital accessibility initiative and NYS Policy NYS-P08-005 compliance. The contractor must deliver initial and ongoing implementation guidance for up to one property of ITS's choosing, tiered support services scaled by event volume (ranging from 2 to 10 hours monthly), free webinar-based training classes, and priority-based escalation with defined response and resolution timeframes. Mobile SDK support is limited to the current version and the immediately preceding version for six months post-release.
Offerors must demonstrate three years of continuous business operation, successful implementation experience across three comparable past engagements involving Google Analytics and Google Tag Manager, and current Google Analytics and Google Tag Manager certifications. Authorized reseller status and authorization to conduct business in New York State are required. The Financial Response Workbook includes four cost line items: GA4 360 licenses for Years 1 and 2 (supporting up to 375 million monthly events annually), fixed-price implementation services, and hourly-rate change-order services. The contract is subject to New York State standard clauses including mandatory 90-day advance notice and written approval before deploying any artificial intelligence technology, HIPAA and HITECH compliance, contractor insurance requirements, and electronic invoicing through the New York State Business Services Center with payment due 30 days after month-end.
Opportunity text
The Contractor must be an authorized reseller partner for the implementation and renewal of Google Analytics 4 360 products (GA4 360). Contractor is an authorized reseller of the shared digital service (the "Google Marketing Platform Services") provided by Google, LLC ("Google") and will provide the Services according to the terms of this Contract. Each party hereby represents and warrants that it has all necessary rights and authority (i) to enter into the Contract; and (ii) to perform its obligations hereunder. The procurement scope of work is outlined in the IFB solicitation document attached to this advertisement announcement. Procurement background: ITS needs to implement Google Analytics 360 in order to track and assess NYS websites performance and accessibility, which is critical to meet the website and digital media accessibility goals and requirements of the State. New York State's "Voice of the Customer" (VoC) digital accessibility initiative is a cornerstone of the broader New York Experience (NYX) strategy, which seeks to transform public services into inclusive, user-friendly digital experiences. A critical component of VoC is the implementation of Google Analytics 360 plug-in for government, which provides robust data insights into user behavior, helping agencies tailor services to the real-time needs and barriers faced by constituents-including those with disabilities. This initiative emphasizes collecting and analyzing public feedback to inform design and delivery of digital services that reflect the diversity of all New Yorkers. This effort ensures compliance with NYS Policy NYS-P08-005, which sets minimum accessibility requirements for all state-operated websites and applications, by prioritizing accessibility, transparency, and usability. The IFB Schedule of Events is listed in the table below, including the bid response due date. Key Event Date/Time IFB Publication Date June 8, 2026 Due Date for Bidder Inquiries June 22, 2026, by 2:30 PM EST ITS Response to Bidder Inquiries Date July 6, 2026 Bid Response Submission Due Date July 20, 2026, by 2:30 PM EST Business enterprises awarded an identical or substantially similar procurement contract within the past five years: None Service-Disabled Veteran-Owned Business (SDVOB) SDVOB Goal: 6.00% Minority / Women Business Enterprise contracting goals (MWBE) MBE Goal: 15.00% WBE Goal: 15.00% Disadvantaged Business Enterprise contracting goals (DBE) DBE Goal: 0.00%
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