Attachment 3 - Bidder Questions and Extraneous Terms Form.xlsx

This is a Bidder Questions and Extraneous Terms Form attachment related to an Invitation for Bid (IFB) issued by New York State's Information Technology Services (ITS) for Google Analytics Implementation. The procurement seeks an authorized reseller partner for the implementation and renewal of Google Analytics 4 360 products to track and assess New York State websites' performance and accessibility. This initiative supports the state's "Voice of the Customer" (VoC) digital accessibility initiative, a core component of the New York Experience (NYX) strategy, which aims to transform public services into inclusive, user-friendly digital experiences. The IFB was published on June 8, 2026, with bidder inquiries due by June 22, 2026, at 2:30 PM EST. The implementation is critical to meet website and digital media accessibility goals required under NYS Policy NYS-P08-005, which establishes minimum accessibility requirements for all state-operated websites and applications.

The contractor must be an authorized reseller of Google Marketing Platform Services and will provide services according to contract terms. The implementation supports compliance with state accessibility policies by enabling robust data insights into user behavior and helping agencies tailor digital services to meet constituent needs, including those with disabilities. The form itself appears designed to capture bidder questions and clarifications regarding contract terms and conditions, allowing interested parties to seek guidance prior to submitting formal bid proposals.