Attachment_3_-_Branding_Strategy.pdf
PDF 137 KB Posted
- Attached to
- School-Based Violence Prevention Activity Federal contract opportunity
- Solicitation number
- SOL-522-17-000001
About this file
Attachment 3
View the file
Other files for this federal contract opportunity
Show all 24
On GovTribe
Work with this file on GovTribe
- Download the original file
- Contacts named in this file
- Similar government files
- Ask GovTribe AI about this file
Text version
RFP No. SOL-522-17-000001
ATTACHMENT 3
BRANDING STRATEGY
As stated in ADS 320 the Branding Strategy is part of the contract requirements. Mission Development Outreach and Communications Officers (DOCs), Program Officers, or other designees, are responsible for the following:
(1) Providing advice and guidance on graphic design and communicating USAID branding and marking policy directives and required procedures in this chapter and its references to USAID staff and implementing partners;
(2) Providing training for USAID staff and partners on branding and marking requirements;
(3) Reviewing Branding Strategies, Marking Plans, and Brand Implementation Plans, as requested; and
(4) Consulting, as requested by the COR/AOR, on requests for exceptions to marking requirements.
Contracting Officers must ensure that USAID contract solicitations include a Branding Strategy and instruct bidders/offerors to prepare a Branding Implementation Plan. These instructions must require that bidders/offerors address the following:
• How to incorporate the strategic messages outlined in the ADS 320 and in the USAID/Honduras Outreach and Communications strategy, or provide an explanation if this message is not appropriate or possible.
• How to publicize the program, project, or activity in Honduras and a description of the communications tools to be used. Such tools may include the following:
o Beneficiary testimonials.
o Press releases.
o Media interviews.
o Press conferences.
o Professional photography.
o Public Service Announcements.
o Site visits.
o Success stories, case stories (FrontLines, Telling our Story, Local Media, Sector-based
Media).
o Videos.
o Webcasts, e-invitations, or other e-mails sent to group lists, such as participants for a training session blast e-mails or other Internet activities, etc.
• The key milestones or opportunities anticipated to generate awareness that the program (project or activity) will use to incorporate the strategic messages outlined in the ADS 320 and in the USAID/Honduras Outreach and Communications Strategy. Such milestones may be linked to specific points in time, such as the beginning or end of a program, or to an opportunity to showcase publications or other materials, research findings, or program success. These include, but are not limited to, the following:
o Announcing research findings.
o Communicating program impact/overall results.
o Featuring beneficiaries as spokespeople.
o Highlighting success stories.
o Launching the program.
o Marketing agricultural products or locally-produced crafts or goods.
o Promoting final or interim reports.
o Publishing reports or studies.
o Securing endorsements from ministry or local organizations.
o Showcasing before-and-after photographs.
o Spotlighting trends.
For situations described above, the Contractor must provide a point-of-contact responsible for coordinating activities with the USAID/Honduras Communications Team and COR. S/he will inform the USAID Communications Team and COR of upcoming activities or events with adequate lead time, and will coordinate these activities with the Communications Team.
File details come from the government source that posted it. Updated .