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Attached to
WSUV OTT Marketing Services 2025
Solicitation number
MV10212024OTT
Issued by
Clark County, Cowlitz County, Skamania County, Clarkston City, Clarkston Heights-Vineland CDP, West Clarkston-Highland CDP, Washington

About this file

This document is a Request for Proposal (RFP) issued by Washington State University's Vancouver campus (WSU Vancouver) seeking a qualified vendor to increase awareness of WSU Vancouver in Southwest Washington and increase admission applications. The selected vendor will deliver WSU Vancouver's existing recruitment commercial, "College Students, Let's Talk", to Southwest Washington audiences aged 17 to 34 years old with an interest in higher education, via OTT channels. The campaign will run from January 1, 2025 through April 30, 2025. Proposals must be submitted electronically by 4 p.m. Pacific Daylight Time on November 9, 2024.

The contract has a not-to-exceed value of $40,000 and the vendor must provide a strategic mix of OTT channels, geo-target by zip code, use third-party data, offer brand-safe and fraud-free channels, reach the targeted audience, continuously monitor and adjust the campaign, and adhere to Web Content Accessibility Guidelines (WCAG) 2.1. The vendor will also be required to retarget those who receive the OTT advertisements or show interest in WSU Vancouver. The awarded contract will operate under WSU's General Terms and Conditions.

Text of this file

Request for Proposal (RFP) No. MV10212024OTT

TITLE: “WSUV OTT MARKETING SERVICES 2025”

October 21, 2024

TABLE OF CONTENTS

RFP PURPOSE

SCOPE OF WORK

PERIOD OF PERFORMANCE

UNIVERSITY OVERVIEW

WSU VANCOUVER OVERVIEW

COORDINATOR FOR THIS RFP

AMENDMENTS AND/OR ADDENDUMS TO THE RFP

DISCLAIMER AND TERMS AND CONDITIONS

SCHEDULE OF RFP EVENTS, DEADLINES, AND AWARDED CONTRACT TERM DETAILS .. 4

REQUIREMENTS OF PROPOSAL CONTENT AND SUBMISSION

PROCESS FOR SUBMITTING PROPOSAL TO WSU VIA EMAIL

ACCOMPANYING EXHIBITS

RFP PURPOSE

WSU Vancouver wishes to engage a qualified vendor to increase awareness of WSU Vancouver in Southwest Washington and increase admission applications. The selected vendor will deliver the existing WSU Vancouver recruitment commercial, “College Students, Let’s Talk” to Southwest Washington audiences, targeting ages 17 to 34 years old with an interest in higher education, via OTT channels. Our campaign will run from Jan. 1, 2025, through April 30, 2025. The recruitment advertisements (both fifteen

(15) and thirty (30) second long videos) will be supplied by WSU Vancouver, along with the WSU Vancouver logo, and will be delivered to Southwest Washington residents, north to Kelso/Longview, WA, and east to Stephenson, WA. This campaign may not exceed the maximum compensation amount of $40,000.

SCOPE OF WORK

1. The Contractor will provide a strategic mix of OTT channels to our target audience (17- to 34-year-olds interested in pursuing higher education opportunities).

2. The Contractor will geo-target by zip code.

3. The Contractor will use third-party data to reach an expansive targeted market.

4. The Contractor will assure and certify that they offer brand-safe, fraud-free channels.

5. The Contractor will assure and certify selected channels reach the strategically selected targeted audience.

6. The Contractor will continuously adjust the campaign to optimize cost and effectiveness.

7. The Contractor must be available 8 a.m. - 5 p.m. (PT) weekdays (except legal holidays) for meetings and consultations.

8. The Contractor will retarget those who receive WSU Vancouver’s OTT advertisements and/or show interest in WSU Vancouver.

9. The Contractor will adhere to Web Content Accessibility Guidelines (WCAG) 2.1.

PERIOD OF PERFORMANCE

The term of the contract will start on December 16, 2024, and run through April 30, 2025; the campaign period for this RFP will run from January 1, 2025, through April 30, 2025.

UNIVERSITY OVERVIEW

Washington State University (www.wsu.edu), one of two research universities in the state, was founded in 1890 as the state’s land-grant institution. It is a Carnegie Doctoral/Research Extensive University with a current enrollment of approximately 26,300 undergraduate, graduate, and professional students and approximately 5,600 faculty and staff. A leading research institution, WSU offers 95 undergraduate degree, more than 60 graduate degree, and more than 40 doctoral degree programs through 12 colleges and a graduate school. In addition to the Pullman campus (approximately 18,200 students), Washington State University has campuses in Vancouver, Spokane, Tri-Cities, and Everett, as well as a Global Campus (for online degree programs accessible worldwide), and extension offices in every county.

WSU VANCOUVER OVERVIEW

Washington State University Vancouver is part of the Washington State University multicampus system and is committed to access and the university’s land-grant mission. The Vancouver campus was established in 1989 as a provider of upper division and graduate education, and in 2006 began admitting freshman students for the first time, marking an important event in the development of the WSU system.

WSU Vancouver is an innovative, nonresidential research university dedicated to offering premier undergraduate and graduate educational and research experiences. As the only public four-year university in Southwest Washington, WSU Vancouver enjoys extraordinary community support and is committed to developing areas of academic and research excellence that fuel innovation and economic growth, both regionally and statewide. Southwest Washington continues to be the area of the state with the most limited access to public higher education, while demand for college graduates remains strong.

http://www.wsu.edu/ http://www.online.wsu.edu/

WSU Vancouver is situated on 351-scenic acres in the homelands of the Chinookan and Taidnapam peoples and the Cowlitz Indian Tribe. Emile “Mel” Netzhammer, WSU Vancouver’s second chancellor in campus history, is passionate about expanding access to higher education and growing the number of students who successfully complete their academic degrees - especially for students who are first generation, come from underserved populations, and are completing their education in nontraditional ways.

A part of the greater Portland metro area, WSU Vancouver enrolls approximately 2,700 predominately undergraduate commuter students. The average age of a WSU Vancouver student is 25. First generation students comprise 39% of the undergraduate population and 35% are students of color. In terms of the financial profile of current undergraduate students, 82% of students are using financial aid, and of those, 59% are Pell grant eligible. The campus currently offers twenty-seven (27) bachelor’s degrees, seven (7) master’s degrees, and three doctorate degrees with more than 190 doctorate faculty. Although currently a nonresidential campus, students are increasingly relocating from other regions to attend WSU Vancouver, and student housing is a future possibility.

COORDINATOR FOR THIS RFP

RFP Coordinator Mike Appel

Contact information mike.appel@wsu.edu

Those interested in submitting a proposal are to rely on written statements issued by the RFP Coordinator.

Any other communication will be considered unofficial and non-binding on the University.

Communications directed to parties other than the RFP Coordinator may result in disqualification of the Proposal.

AMENDMENTS AND/OR ADDENDUMS TO THE RFP

In the event it becomes necessary to revise any part of this RFP, the amendment and/or addendum will be published on the Washington Electronic Business Solutions (WEBS) website at: https://pr-webs-customer.des.wa.gov/ (select “WEBS for Vendors”). For this purpose, the published questions and answers and any other pertinent information shall be provided as an amendment or addendum to the RFP and will be placed on this website. For further information on registering with the WEBS go to:

https://des.wa.gov/sell/how-work-state/register-bid-opportunities.

DISCLAIMER AND TERMS AND CONDITIONS

Washington State University (“WSU”) reserves the right to revise the schedule below. Evaluation of responses, interviews and/or oral presentations (if requested), announcement of “Apparent Successful Proposal”, notifications to unsuccessful proposers, debriefings, and contract negotiations shall all be subject to change and to the availability of the evaluation team. The University also reserves the right to cancel and/or to reissue the RFP in whole or in part, prior to execution of a contract.

This RFP will operate under the WSU RFP General Terms and Conditions found at:

mailto:mike.appel@wsu.edu https://pr-webs-customer.des.wa.gov/ https://pr-webs-customer.des.wa.gov/ https://des.wa.gov/sell/how-work-state/register-bid-opportunities https://purchasing.wsu.edu/documents/2016/05/rfp-general-terms-and-conditions-sept-2015.pdf/ https://s3.wp.wsu.edu/uploads/sites/1305/2024/01/General-Terms-and-Conditions-1.8.2024.pdf mailto:mike.appel@wsu.edu

Section 1. Provide a brief synopsis of your company, discussing anything that you would like to have us know about it that would be pertinent to the scope of this RFP. Also include contact(s) information (name(s), email(s), phone number(s)) in this section to help with communications.

Section 2. Basing financial answers on a maximum spending budget of $40,000.00 for the 4-month campaign period (for comparison purposes), discuss and clearly break down, by percentage (%) and USD dollar amounts ($) (if possible and applicable), each aspect of the following:

i. How many impressions/spots will run over this 4-month period?

ii. What times of day and days of the week will the impressions/spots run?

iii. What is the cost per impression/spot?

iv. What streaming platform/channels will the impressions run on, broken down by percentage and cost of each?

v. What will the breakdown of the demographics be by percentage?

vi. How will you meet the required demographic goals?

vii. Summarize the above information in the form in Exhibit B “Services Cost Breakdown Summary”

(a required document to be submitted).

Section 3. Discuss what your code of ethics is regarding ad placement in specific networks.

Section 4. Describe your experience in higher education marketing to increase enrollment.

Section 5. Discuss how you will be able to continuously monitor and adjust the campaign in order to optimize cost and effectiveness.

Section 6. Describe a successful marketing campaign in Southwest Washington that your organization had a role in, describe your role, what the objective was, and what the outcome was.

Section 7. Provide three client references, and list the services provided to each, in the “Reference” form in Exhibit C (a required document to be submitted).

Section 8. Discuss your availability for meetings and consultations during weekdays (M-F).

Section 9. Is your company able to produce monthly reports showing campaign effectiveness? Please discuss.

Section 10. Is your company able to invoice monthly? If not, what is your invoicing schedule?

2. Additional requirements and options to the submission:

a. Submit a completed and signed Exhibit A “Certifications and Assurances Form” (a required document to be submitted).

b. Submit a current and completed Exhibit D “W-9 Form” (“Rev. March 2024”) with proposal (a required document to be submitted).

c. May submit Exhibit E “Fund Transfer Authorization Form” with W-9 Form (this is optional & not a required submission, although appreciated (no effect regarding points or award)).

PROCESS FOR SUBMITTING PROPOSAL TO WSUV VIA EMAIL

Contractor’s proposal shall be submitted as follows:

The proposal must be received electronically by the RFP Coordinator no later than 4 p.m.

(sharp) Pacific Daylight Time on November 9, 2024, as per electronic stamp.

Proposals must be submitted electronically as an attachment to an email sent to mike.appel@wsu.edu, and the RFP Coordinator will view the responses after the close date and time for this RFP. Attachments to the e-mail shall be in Microsoft Word format, or PDF – no other formats. Zipped files cannot be received by WSU and cannot be used for submission of proposals. The proposal and all documents requiring a signature, must have a scanned signature (or other electronic signature method) of the individual within the organization authorized to bind the Respondent to the offer. WSU does not assume responsibility for any problems with Respondent’s email or system. Only if WSU’s email is verified to not be working properly, appropriate allowances will be made. Proposals may not be transmitted using facsimile transmission.

Respondents must allow sufficient time to ensure timely receipt of the proposal by the RFP Coordinator.

Late proposals will not be accepted and will be automatically disqualified from further consideration (unless as stated above, WSU’s email is proven to be at fault). All proposals and any accompanying documentation become the property of WSU and will not be returned.

DELIVERY INFORMATION FOR

PROPOSALS:

Submit to:

Washington State University Vancouver

Submission Method - Email to:

mike.appel@wsu.edu

Email Subject Line:

“ATTN: RFP# MV10212024OTT”

Due Date and Time:

November 9, 2024, at 4 p.m. PDT

Faxed submissions are not accepted. Late submissions are not accepted.

ACCOMPANYING EXHIBITS

Exhibit A “Certifications and Assurances Form” (required document – must be completed & submitted).

Exhibit B “Services Cost Breakdown Summary” (required document – must be completed & submitted).

Exhibit C “References” (required document – must be completed & submitted).

Exhibit D “W-9 Form” (required document – must be completed & submitted).

Exhibit E “Fund Transfer Authorization Form” (optional - this document is not required).

Exhibit F “Evaluation Criteria and Available Points” (information only).

Exhibit G “Sample Contract” (information only).

mailto:mike.appel@wsu.edu, mailto:mike.appel@wsu.edu

CERTIFICATIONS AND ASSURANCES

I/we make the following certifications and assurances as a required element of the proposal to which it is attached, understanding that the truthfulness of the facts affirmed here and the continuing compliance with these requirements are conditions precedent to the award or continuation of the related contract:

1. I/we declare that all answers and statements made in the proposal are true and correct.

2. The prices and/or cost data have been determined independently, without consultation, communication, or agreement with others for the purpose of restricting competition. However, I/we may freely join with other persons or organizations for the purpose of presenting a single proposal.

3. The attached proposal is a firm offer and will remain valid for 180 days, and it may be accepted by the University without further negotiation (except where obviously required by lack of certainty in key terms) any time within 180 days of bid close.

4. In preparing this proposal, I/we have not been assisted by any current or former employee of the state of Washington whose duties relate (or did relate) to this proposal or prospective contract, and who was assisting in other than his or her official, public capacity.

If there are exceptions to these assurances, I/we have described them in full detail on a separate page attached to this document.

5. I/we understand that the University will not reimburse me/us for any costs incurred in the preparation of this proposal. All proposals become the property of the University, and I/we claim no proprietary right to the ideas, writings, items, or samples, unless so stated in this proposal.

6. Unless otherwise required by law, the prices and/or cost data which have been submitted have not been knowingly disclosed by the Proposer and will not knowingly be disclosed by him/her prior to opening, directly or indirectly, to any other Proposer or to any competitor.

7. I/we agree that submission of the attached proposal constitutes acceptance of the solicitation contents and the attached sample contract and general terms and conditions. If there are any exceptions to these terms, I/we have described those exceptions in detail on a page attached to this document.

8. No attempt has been made or will be made by the Proposer to induce any other person or firm to submit or not to submit a proposal for the purpose of restricting competition.

9. I/we grant the University the right to contact references and other, who may have pertinent information regarding the ability of the Respondent and the lead staff person to perform the services contemplated by this RFP.

10. If any staff member(s) who will perform work on this contract has retired from the State of Washington under the provisions of the 2008 Early Retirement Factors legislation, his/her name(s) is noted on a separately attached page.

11. Washington Wage Law Certification: Prior to awarding a contract, institutions of higher education in the state of Washington are required to determine that a bidder is a “responsible bidder.” See RCW 39.26.160(2) & (4). Pursuant to legislative enactment in 2017, the responsible bidder criteria include a contractor certification that the contractor has not willfully violated Washington’s wage laws. I/we hereby certify, under penalty of perjury under the laws of the State of Washington, that I/we are not currently debarred from doing business with the State of Washington. INITIAL ONE:

_______ NO WAGE VIOLATIONS. I/We have NOT been determined by a final and binding citation and notice of assessment issued by the Washington Department of Labor and Industries or through a civil judgment entered by a court of limited or general jurisdiction to have willfully violated, as defined in RCW 49.48.082 any provision of RCW chapters 49.46, 48.48, or 49.52 within three (3) years prior to the date of signing this Certifications & Assurances form below.

OR

_______ VIOLATIONS OF WAGE LAWS. I/We have been determined by a final and binding citation and notice of assessment issued by the Washington Department of Labor and Industries or through a civil judgment entered by a court of limited or general jurisdiction to have willfully violated, as defined in RCW 49.48.082, a provision of RCW chapters 49.46, 49.48, or 49.52 within three (3) years prior to the date of the above-referenced procurement solicitation date.

12. Terms and conditions of Washington State University. INITIAL ONE:

NO EXCEPTIONS ARE TAKEN TO THE WSU GENERAL TERMS AND CONDITIONS.

EXCEPTIONS OUTLINED ON THE ATTACHED PAGE ARE TAKEN TO THE WSU GENERAL TERMS

AND CONDITIONS.

ON BEHALF OF THE RESPONDENT SUBMITTING THIS PROPOSAL, MY NAME BELOW ATTESTS TO THE ACCURACY OF THE ABOVE

STATEMENTS.

SIGNATURE TITLE

EMAIL ADDRESS TELEPHONE DATE

Exhibit A - RFP# MV10212024OTT

TO BE SUBMITTED WITH RESPONSE

http://app.leg.wa.gov/RCW/default.aspx?cite=49.48.082 http://app.leg.wa.gov/RCW/default.aspx?cite=49.46 http://app.leg.wa.gov/RCW/default.aspx?cite=49.48 http://app.leg.wa.gov/RCW/default.aspx?cite=49.52 Michael Appel Typewritten Text

PRINT NAME

Exhibit E - RFP# MV10212024OTT mike.appel Sticky Note Accepted set by mike.appel mike.appel Sticky Note Accepted set by mike.appel

Section Evaluation Criteria Points *

Available

Section 1. Company Synopsis and Contact Information. 25 Section 2. OTT Data: ***

a. Number of Impressions during 4- month Run**: 150

b. Times and Days of the Week Impressions are Run: 150

c. Cost of Individual Impressions/Spots*: 150

d. Plateforms/Channels to be Used: 125

f. Demographics Percentages Receiving OTT Impressions***: 125

g. Methods used to Meet Demographic Goals: 50

Section 3. Discussion of Code of Ethics regarding Ad Placement on Platforms/Networks. 40 Section 4. Discussion on Experience in Higher Education Marketing to Increase Enrollment. 20 Section 5. Ability to monitor and adjust campaign for optomized costing and effectiveness 25 Section 6. Discussion of SW Washington Marketing Campaigns. 25 Section 7. References. 20 Section 8. Meeting and Consultation Availablility. 15 Section 9. Monthly Reports. 40 Section 10. Invoicing. 40 Where all Required Document Submissions Submitted? (Yes/No) If "No" (Missing Documents), The Proposal is Non-Respondent and Receives Zero (0) Points Total Points (Disqualified).

YES / NO

TOTAL POSSIBLE POINTS 1000

EVALUATION CRITERIA AND AVAILABLE POINTS:

Exhibit F - RFP# MV10212024OTT

(It is possible for 2 or more proposals to receive the same score on an item if similarly answered.)

Formulas:

* a=lowest cost; b=next lowest; c=point available; (a/b)c=points.

** a=highest number; b= next highest; c=points available; (b/a)c=points.

*** a=highest percentage; b=next highest; c=points available; (b/a)c=points.

WSU Contract SPC00xxxx

1. PARTIES

This WSU Contract SPC00xxxx (“Contract”) is dated the date of last signature below and is between Washington State University, Vancouver campus, an institution of higher education and an agency of the state of Washington (“WSU”), and Awarded Party Name, an entity type residing/incorporated in the state of (“Contractor”).

2. PURPOSE

This Contract provides the terms and conditions applicable to a personal service provided by Contractor for the benefit of WSU. The performance of this Contract is consistent, compatible, and beneficial to the role and mission of WSU as an institution of higher education and an agency of the state of Washington.

WSU Vancouver wishes to increase awareness of WSU Vancouver in Southwest Washington and increase admission applications. The Contractor will deliver the existing WSU Vancouver recruitment commercial, “College Students, Let’s Talk” to Southwest Washington audiences, targeting ages 17 to 34 years old individuals, with an interest in pursuing higher education, via OTT channels. The campaign will run from Jan. 1, 2025, through April 30, 2025. The recruitment advertisements (both fifteen (15) and thirty (30) second long videos) will be supplied by WSU Vancouver, along with the WSU Vancouver logo (which will be allowed to be used exclusively for this campaign only and for no other purposes), and will be delivered to Southwest Washington residents, north to Kelso/Longview, WA, and east to Stephenson, WA.

3. SCOPE OF WORK (“SOW”)

A. Contractor will provide services, staff, and otherwise do all things necessary for or incidental to the performance of work, as set forth and detailed below:

i. The Contractor will provide a strategic mix of OTT channels to our target audience (17- to 34-year-olds interested in pursuing higher education opportunities).

ii. The Contractor will geo-target by zip code.

iii. The Contractor will use third-party data to reach an expansive targeted market.

iv. The Contractor will assure and certify that they offer brand-safe, fraud-free channels.

v. The Contractor will assure and certify selected channels have the strategically selected targeted audience.

vi. The Contractor will retarget those who receive WSU Vancouver’s OTT advertisements and/or show interest in WSU Vancouver.

vii. The Contractor will adhere to Web Content Accessibility Guidelines (WCAG) 2.1.

B. All accepted SOW as set forth in the Contractor’s Awarded Proposal for RFP# MV10212024OTT and included in Exhibit A. Exhibit A is attached hereto and incorporated into this Contract by reference.

C. Contractor will make all reasonable efforts to carry out all aspects of the SOW.

4. PERIOD OF PERFORMANCE

The period of performance shall be December 16, 2024, or date of execution, whichever is later, through April 30, 2025 (“Period of Performance”), unless a written amendment to this Contract is mutually agreed upon in writing.

Exhibit G - RFP# MV10212024OTT

5. COMPENSATION AND PAYMENT

WSU shall pay an amount not to exceed $40,000 for the performance of all things necessary for and incidental to the performance of work as set forth in the SOW (“Contract Cost Limitation”). All payments under this Contract shall be in United States dollars. Contractor’s compensation for services rendered shall be in accordance with the following terms:

A. Fees: Contractor shall charge fees at the rate of $xx.xx per hour/day/month, an amount not to exceed $40,000 (“Contract Fee Limitation”), which amount is included in the Contract Cost Limitation and itemized as described in chart below.

Amount Description

B. Expenses: Contractor shall receive reimbursement expenses as identified below or as authorized in advance by WSU as reimbursable. The maximum amount to be paid to the Contractor for authorized expenses shall not exceed $40,000 (“Contract Expense Limitation”), which amount is included in the Contract Cost Limitation.

C. Other expenses authorized under this Contract must be pre-approved by WSU’s Contract Manager.

Neither the Contract Fee Limitation nor the Contract Expense Limitation shall be exceeded unless a written amendment to this Contract is mutually agreed upon by the parties.

6. BILLING PROCEDURES

A. WSU will pay Contractor upon receipt of properly completed invoices. Invoices shall be submitted by email to maureen_keller@wsu.edu. The address for WSU listed on the invoice shall be as follows:

Washington State University Controller’s Office Attn: WSU Contract SPC00xxxx Pullman, WA 99164-1025

B. The invoices shall describe and document to the WSU’s satisfaction a description of the work performed, the progress of the project, and fees. If expenses are invoiced, provide a detailed breakdown of each type.

Any single expense in the amount of $50.00 or more must be accompanied by a receipt in order to receive reimbursement.

C. Payment shall be considered timely if made by the WSU within thirty (30) days after receipt of a properly completed invoice. Payment shall be sent to the address designated by the Contractor.

D. WSU may, in its sole discretion, terminate the Contract or withhold payments claimed by the Contractor for services rendered if the Contractor fails to satisfactorily comply with any term or condition of this Contract.

mailto:maureen_keller@wsu.edu

E. Contractor shall not invoice in advance or in anticipation of providing services or supplies under this Contract. No payments in advance or in anticipation of providing services or supplies provided under this Contract will be made by WSU.

F. All invoicing from Contractor under this Contract must be submitted to WSU no later than sixty (60) days after the end of the Period of Performance (“Final Invoice Date”). Invoices submitted after the Final Invoice Date may not be eligible for payment.

7. CONTRACT MANAGEMENT

A. The “Contract Manager” for each party is named below and shall be the contact person for all communications regarding the performance of this Contract and billing.

CONTRACT MANAGER FOR

CONTRACTOR

CONTRACT MANAGER FOR WSU

NAME

TELEPHONE

EMAIL

B. The “Project Manager” for each party is named below and will be the contact person for all communications regarding the Scope of Work. WSU’s Project Manager will receive and accept deliverables and determine if Contractor has satisfactorily completed the Scope of Work.

PROJECT MANAGER FOR CONTRACTOR PROJECT MANAGER FOR WSU

NAME

TELEPHONE

EMAIL

8. ASSURANCES

WSU and Contractor agree that all activity pursuant to this Contract will be in accordance with all applicable Federal, state, and local laws, rules, and regulations.

9. ADDITIONAL TERMS INCORPORATED BY REFERENCE

A. The WSU “General Terms and Conditions” (dated January 8, 2024) (“General Terms and Conditions”) are incorporated into this Contract by reference. The General Terms and Conditions are available at the following link: https://s3.wp.wsu.edu/uploads/sites/1305/2024/01/General-Terms-and- Conditions-1.8.2024.pdf.

B. This Contract is funded by non-Federal funding; no Federal funding is involved, therefore, neither the Grant Terms nor the FAR Terms are incorporated into this Contract.

C. Contractor represents and warrants that it has reviewed and understands the General Terms and Conditions.

10. ORDER OF PRECEDENCE

In the event of an inconsistency in this Contract, the inconsistency shall be resolved by giving precedence in the following order:

1. This Contract.

2. Exhibit A – Copy of Awarded Proposal for RFP# MV10212024OTT.

3. Any other provision, term or material otherwise referenced or incorporated.

11. CONFORMANCE AND SEVERABILITY

If any provision of this Contract violates any statute or rule of law, it is considered modified to conform to that statute or rule of law. If any court finds any part of this Contract to be invalid or unenforceable, such invalidity or unenforceability shall not in any way affect the other provisions of this Contract which can be given effect without the invalid provision, provided that such remainder conforms to the requirements of applicable law and fundamental purpose of this Contract.

12. APPROVAL

This Contract is subject to the approval of both parties and will not be binding until signed by both parties’ authorized representatives. This Contract may only be altered, amended, or any provision waived by a written amendment executed by both parties.

13. ENTIRE AGREEMENT

This Contract contains all the terms and conditions agreed upon by WSU and Contractor. No other understandings, oral or otherwise, regarding the subject matter of this Contract shall be deemed to exist or to bind either of the parties hereto.

The parties are signing this Contract on the date stated opposite the signature of each party’s duly authorized representative.

CONTRACTOR NAME WASHINGTON STATE UNIVERSITY

SAMPLE CONTRACT - DO NOT SIGN

Name Date Name Date

RFP# MV10212024OTT - WSUV OTT MARKETING SERVICES 2025
RFP PURPOSE
WSU Vancouver wishes to engage a qualified vendor to increase awareness of WSU Vancouver in Southwest Washington and increase admission applications. The selected vendor will deliver the existing WSU Vancouver recruitment commercial, “College Students...
SCOPE OF WORK
1. The Contractor will provide a strategic mix of OTT channels to our target audience (17- to 34-year-olds interested in pursuing higher education opportunities).
2. The Contractor will geo-target by zip code.
3. The Contractor will use third-party data to reach an expansive targeted market.
4. The Contractor will assure and certify that they offer brand-safe, fraud-free channels.
5. The Contractor will assure and certify selected channels reach the strategically selected targeted audience.
8. The Contractor will retarget those who receive WSU Vancouver’s OTT advertisements and/or show interest in WSU Vancouver.
9. The Contractor will adhere to Web Content Accessibility Guidelines (WCAG) 2.1.
PERIOD OF PERFORMANCE
The term of the contract will start on December 16, 2024, and run through April 30, 2025; the campaign period for this RFP will run from January 1, 2025, through April 30, 2025.
UNIVERSITY OVERVIEW
Washington State University (www.wsu.edu), one of two research universities in the state, was founded in 1890 as the state’s land-grant institution. It is a Carnegie Doctoral/Research Extensive University with a current enrollment of approximately 26,...
WSU VANCOUVER OVERVIEW
Washington State University Vancouver is part of the Washington State University multicampus system and is committed to access and the university’s land-grant mission. The Vancouver campus was established in 1989 as a provider of upper division and gr...
WSU Vancouver is an innovative, nonresidential research university dedicated to offering premier undergraduate and graduate educational and research experiences. As the only public four-year university in Southwest Washington, WSU Vancouver enjoys ext...
WSU Vancouver is situated on 351-scenic acres in the homelands of the Chinookan and Taidnapam
peoples and the Cowlitz Indian Tribe. Emile “Mel” Netzhammer, WSU Vancouver’s second chancellor in campus history, is passionate about expanding access to higher education and growing the number of students who successfully complete their academic deg...
A part of the greater Portland metro area, WSU Vancouver enrolls approximately 2,700 predominately undergraduate commuter students. The average age of a WSU Vancouver student is 25. First generation students comprise 39% of the undergraduate populatio...
COORDINATOR FOR THIS RFP
Those interested in submitting a proposal are to rely on written statements issued by the RFP Coordinator. Any other communication will be considered unofficial and non-binding on the University. Communications directed to parties other than the RFP ...
AMENDMENTS AND/OR ADDENDUMS TO THE RFP
In the event it becomes necessary to revise any part of this RFP, the amendment and/or addendum will be published on the Washington Electronic Business Solutions (WEBS) website at: https://pr-webs-customer.des.wa.gov/ (select “WEBS for Vendors”). For...
DISCLAIMER AND TERMS AND CONDITIONS
Washington State University (“WSU”) reserves the right to revise the schedule below. Evaluation of responses, interviews and/or oral presentations (if requested), announcement of “Apparent Successful Proposal”, notifications to unsuccessful proposers,...
This RFP will operate under the WSU RFP General Terms and Conditions found at: https://purchasing.wsu.edu/documents/2016/05/rfp-general-terms-and-conditions-sept-2015.pdf/.
The awarded contract will operate under the WSU General Terms and Conditions found at:
https://s3.wp.wsu.edu/uploads/sites/1305/2024/01/General-Terms-and-Conditions-1.8.2024.pdf.
SCHEDULE OF RFP EVENTS, DEADLINES, AND AWARDED CONTRACT TERM DETAILS
Washington State University reserves the right to revise the above schedule. During evaluation of proposals, interviews or presentations may be requested and scheduled by the evaluation team.
Announcement of “Apparent Successful Proposal”, notifications to unsuccessful proposers, debriefings, and contract negotiations will occur after evaluation period.
QUESTION AND ANSWER PERIOD
REQUIREMENTS OF PROPOSAL CONTENT AND SUBMISSION
Section 1. Provide a brief synopsis of your company, discussing anything that you would like to have us know about it that would be pertinent to the scope of this RFP. Also include contact(s) information (name(s), email(s), phone number(s)) in this se...
i. How many impressions/spots will run over this 4-month period?
ii. What times of day and days of the week will the impressions/spots run?
iii. What is the cost per impression/spot?
iv. What streaming platform/channels will the impressions run on, broken down by percentage and cost of each?
v. What will the breakdown of the demographics be by percentage?
vi. How will you meet the required demographic goals?
Section 3. Discuss what your code of ethics is regarding ad placement in specific networks.
Section 4. Describe your experience in higher education marketing to increase enrollment.
Section 5. Discuss how you will be able to continuously monitor and adjust the campaign in order to optimize cost and effectiveness.
Section 6. Describe a successful marketing campaign in Southwest Washington that your organization had a role in, describe your role, what the objective was, and what the outcome was.
Section 9. Is your company able to produce monthly reports showing campaign effectiveness? Please discuss.
Section 10. Is your company able to invoice monthly? If not, what is your invoicing schedule?
2. Additional requirements and options to the submission:
PROCESS FOR SUBMITTING PROPOSAL TO WSUV VIA EMAIL
Contractor’s proposal shall be submitted as follows:
Proposals must be submitted electronically as an attachment to an email sent to mike.appel@wsu.edu, and the RFP Coordinator will view the responses after the close date and time for this RFP. Attachments to the e-mail shall be in Microsoft Word format...
Respondents must allow sufficient time to ensure timely receipt of the proposal by the RFP Coordinator. Late proposals will not be accepted and will be automatically disqualified from further consideration (unless as stated above, WSU’s email is prove...
ACCOMPANYING EXHIBITS
Exhibit A “Certifications and Assurances Form” (required document – must be completed & submitted).
Exhibit B “Services Cost Breakdown Summary” (required document – must be completed & submitted).
Exhibit C “References” (required document – must be completed & submitted).
Exhibit D “W-9 Form” (required document – must be completed & submitted).
Exhibit E “Fund Transfer Authorization Form” (optional - this document is not required).
Exhibit F “Evaluation Criteria and Available Points” (information only).
Exhibit G “Sample Contract” (information only).
RFP# MV10212024OTT - WSUV OTT MARKETING SERVICES 2025 - POST COPY ---
RFP# MV10212024OTT - WSUV OTT MARKETING SERVICES 2025
RFP PURPOSE
WSU Vancouver wishes to engage a qualified vendor to increase awareness of WSU Vancouver in Southwest Washington and increase admission applications. The selected vendor will deliver the existing WSU Vancouver recruitment commercial, “College Students...
SCOPE OF WORK
1. The Contractor will provide a strategic mix of OTT channels to our target audience (17- to 34-year-olds interested in pursuing higher education opportunities).
2. The Contractor will geo-target by zip code.
3. The Contractor will use third-party data to reach an expansive targeted market.
4. The Contractor will assure and certify that they offer brand-safe, fraud-free channels.
5. The Contractor will assure and certify selected channels reach the strategically selected targeted audience.
8. The Contractor will retarget those who receive WSU Vancouver’s OTT advertisements and/or show interest in WSU Vancouver.
9. The Contractor will adhere to Web Content Accessibility Guidelines (WCAG) 2.1.
PERIOD OF PERFORMANCE
The term of the contract will start on December 16, 2024, and run through April 30, 2025; the campaign period for this RFP will run from January 1, 2025, through April 30, 2025.
UNIVERSITY OVERVIEW
Washington State University (www.wsu.edu), one of two research universities in the state, was founded in 1890 as the state’s land-grant institution. It is a Carnegie Doctoral/Research Extensive University with a current enrollment of approximately 26,...
WSU VANCOUVER OVERVIEW
Washington State University Vancouver is part of the Washington State University multicampus system and is committed to access and the university’s land-grant mission. The Vancouver campus was established in 1989 as a provider of upper division and gr...
WSU Vancouver is an innovative, nonresidential research university dedicated to offering premier undergraduate and graduate educational and research experiences. As the only public four-year university in Southwest Washington, WSU Vancouver enjoys ext...
WSU Vancouver is situated on 351-scenic acres in the homelands of the Chinookan and Taidnapam
peoples and the Cowlitz Indian Tribe. Emile “Mel” Netzhammer, WSU Vancouver’s second chancellor in campus history, is passionate about expanding access to higher education and growing the number of students who successfully complete their academic deg...
A part of the greater Portland metro area, WSU Vancouver enrolls approximately 2,700 predominately undergraduate commuter students. The average age of a WSU Vancouver student is 25. First generation students comprise 39% of the undergraduate populatio...
COORDINATOR FOR THIS RFP
Those interested in submitting a proposal are to rely on written statements issued by the RFP Coordinator. Any other communication will be considered unofficial and non-binding on the University. Communications directed to parties other than the RFP ...
AMENDMENTS AND/OR ADDENDUMS TO THE RFP
In the event it becomes necessary to revise any part of this RFP, the amendment and/or addendum will be published on the Washington Electronic Business Solutions (WEBS) website at: https://pr-webs-customer.des.wa.gov/ (select “WEBS for Vendors”). For...
DISCLAIMER AND TERMS AND CONDITIONS
Washington State University (“WSU”) reserves the right to revise the schedule below. Evaluation of responses, interviews and/or oral presentations (if requested), announcement of “Apparent Successful Proposal”, notifications to unsuccessful proposers,...
This RFP will operate under the WSU RFP General Terms and Conditions found at: https://purchasing.wsu.edu/documents/2016/05/rfp-general-terms-and-conditions-sept-2015.pdf/.
The awarded contract will operate under the WSU General Terms and Conditions found at:
https://s3.wp.wsu.edu/uploads/sites/1305/2024/01/General-Terms-and-Conditions-1.8.2024.pdf.
SCHEDULE OF RFP EVENTS, DEADLINES, AND AWARDED CONTRACT TERM DETAILS
Washington State University reserves the right to revise the above schedule. During evaluation of proposals, interviews or presentations may be requested and scheduled by the evaluation team.
Announcement of “Apparent Successful Proposal”, notifications to unsuccessful proposers, debriefings, and contract negotiations will occur after evaluation period.
QUESTION AND ANSWER PERIOD
REQUIREMENTS OF PROPOSAL CONTENT AND SUBMISSION
Section 1. Provide a brief synopsis of your company, discussing anything that you would like to have us know about it that would be pertinent to the scope of this RFP. Also include contact(s) information (name(s), email(s), phone number(s)) in this se...
i. How many impressions/spots will run over this 4-month period?
ii. What times of day and days of the week will the impressions/spots run?
iii. What is the cost per impression/spot?
iv. What streaming platform/channels will the impressions run on, broken down by percentage and cost of each?
v. What will the breakdown of the demographics be by percentage?
vi. How will you meet the required demographic goals?
Section 3. Discuss what your code of ethics is regarding ad placement in specific networks.
Section 4. Describe your experience in higher education marketing to increase enrollment.
Section 5. Discuss how you will be able to continuously monitor and adjust the campaign in order to optimize cost and effectiveness.
Section 6. Describe a successful marketing campaign in Southwest Washington that your organization had a role in, describe your role, what the objective was, and what the outcome was.
Section 9. Is your company able to produce monthly reports showing campaign effectiveness? Please discuss.
Section 10. Is your company able to invoice monthly? If not, what is your invoicing schedule?
2. Additional requirements and options to the submission:
PROCESS FOR SUBMITTING PROPOSAL TO WSUV VIA EMAIL
Contractor’s proposal shall be submitted as follows:
Proposals must be submitted electronically as an attachment to an email sent to mike.appel@wsu.edu, and the RFP Coordinator will view the responses after the close date and time for this RFP. Attachments to the e-mail shall be in Microsoft Word format...
Respondents must allow sufficient time to ensure timely receipt of the proposal by the RFP Coordinator. Late proposals will not be accepted and will be automatically disqualified from further consideration (unless as stated above, WSU’s email is prove...
ACCOMPANYING EXHIBITS
Exhibit A “Certifications and Assurances Form” (required document – must be completed & submitted).
Exhibit B “Services Cost Breakdown Summary” (required document – must be completed & submitted).
Exhibit C “References” (required document – must be completed & submitted).
Exhibit D “W-9 Form” (required document – must be completed & submitted).
Exhibit E “Fund Transfer Authorization Form” (optional - this document is not required).
Exhibit F “Evaluation Criteria and Available Points” (information only).
Exhibit G “Sample Contract” (information only).
RFP# MV10212024OTT - WSUV OTT MARKETING SERVICES 2025 - POST COPY -
RFP# MV10212024OTT - WSUV OTT MARKETING SERVICES 2025 - POST COPY
RFP# MV10212024OTT - WSUV OTT MARKETING SERVICES 2025 - Complete -
RFP# MV10212024OTT - WSUV OTT MARKETING SERVICES 2025 - Complete -
Exhibit A - RFP# MV10212024OTT
Exhibit B - RFP# MV10212024OTT
Sheet1
Exhibit C - RFP# MV10212024OTT
RFP# parts.pdf
RFP# MV952023DMS - Complete
Exhibit D - References
Exhibit D - RFP# MV10212024OTT
Exhibit E - RFP# MV10212024OTT
Exhibit G - RFP# MV10212024OTT
Exhibit G - RFP# MV10212024OTT -
Exhibit F - RFP# MV10212024OTT
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