EXHIBIT 3 - EVALUATION CRITERIA.docx

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Attached to
Financial Products and Card Services for Transportation Subsidy Programs On-Call
Solicitation number
PS136749
Issued by
California

About this file

This is an evaluation criteria document for Metro's Request for Proposal (RFP) for Financial Products and Card Services for Transportation Subsidy Programs. The evaluation process consists of two steps: Step 1 establishes minimum qualifications requirements on a pass/fail basis, and Step 2 applies weighted evaluation criteria to qualifying proposers. Minimum qualifications encompass nine core requirements including EMV Level 1 & 2 certification for contact and contactless payments, pre-authorization policies held for up to 24 hours with automatic release thereafter, elimination of overdraft fees, inactivity fees, minimum balance requirements, and ATM fees, in-app provisioning capability for digital wallets, virtual card issuance, prohibition on cash withdrawals, automatic return of unused funds to the program administrator, full PCI DSS compliance, and customer service balance check options through automated or representative-assisted channels.

The weighted evaluation criteria allocate 100 points across six categories: Experience and Qualifications (10%), Card Technical Requirements including custom development and fraud detection (20%), Access, Customer Service, and Administrative Technical Requirements addressing KYC processes, ADA/Title VI compliance, multilingual support in at least nine languages, and robust administrative dashboards (20%), Innovation and Partnership Approach including cashback incentives and strategic partnerships (10%), Project Understanding and Delivery Readiness demonstrating clear implementation plans and milestone alignment (10%), and Cost Proposal (30%). The cost evaluation scores the lowest proposed cost at 30% of the total evaluation, meaning proposers' cost scores are calculated as the lowest cost divided by each proposer's cost, multiplied by 30%.

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EXHIBIT NO. 3 - EVALUATION CRITERIA

Financial Products and Card Services for Transportation Subsidy Programs The Evaluation Criteria will consist of two steps. Step 1 will be based on Minimum Qualifications Requirement (Pass/Fail) and Step 2 will be based on weighted evaluation factors/criteria.

Proposers must first meet the Minimum Qualifications Requirements of the Evaluation Criteria. Any Proposer not meeting the Minimum Qualifications Requirements will be eliminated and will not be further evaluated.

Those proposers that meet the Minimum Qualifications Requirements will continue in the evaluation process and proposals will be evaluated against the weighted evaluation criteria detailed herein.

The Minimum Qualifications Requirements and the weighted evaluation factors are described below in greater detail.

Step 1: Minimum Qualifications Requirement (Pass/Fail) The Minimum Qualifications Requirements will be evaluated on a Pass/Fail basis. A fail score on the Minimum Qualifications Requirements shall render the proposal unacceptable and it will be eliminated from further consideration. Only those Proposers that meet the Minimum Qualifications Requirements will have passed the Pass/Fail criteria and will be considered as having met the Minimum Qualifications Requirements.

Only those Proposers who have met the Minimum Qualifications Requirements will be evaluated further on the weighted criteria described therein. The evaluation may, at Metro’s discretion, be augmented by verbal or written requests for clarification, or additional information as necessary, and may include a demonstration of the proposed solutions to determine whether the minimum technical requirement can be met.

Step 2: Weighted Evaluation Factors/Criteria Any proposals resulting from this Request for Proposal (RFP) will be evaluated according to the following criteria and associated weights; provided Step 1 of the Pass/Fail criteria has been met.

Step 1: Minimum Qualifications Requirement (Pass/Fail)

MINIMUM CARD REQUIREMENTS

Demonstrated compliance with all baseline requirements, including payment security standards, pre-authorization rules, transparent fee disclosures, PCI DSS compliance, and customer protections in accordance with state and federal regulations.

Touchpoint
Title
Pass
Fail
Minimum Requirement Description
1.
Payment
EMV Contactless Prepaid Card, Credit Card or Financial Products

EMV Level 1 & 2 Certification: Compliance with EMV standards for contact and contactless payments.

NFC/EMV Payment Support: Software must be able to process payments via the EMV chip and contactless payments through NFC.

Tokenization and Encryption: Payment data should be tokenized and encrypted to enhance transaction security.

2.
Payment
Pre-Authorization

Pre-authorizations may be held for up to 24 hours or as otherwise permitted under standard payment network rules. After this period, any unused pre-authorization amounts shall be automatically released.

3.
Payment
Fees

No Overdraft Fees No Inactivity Fees No Minimum Balance No ATM Fees

4.
Payment
In-App Provisioning

Physical cards must be able to be added to digital wallets (such as Apple Pay, Google Pay, and others.).

5.
Payment
Digital First/ Virtual Cards

Ability to issue virtual-only cards. These cards must be able to be added to digital wallets such as Apple Pay or Google Pay.

6.
Payment
Transfers/Withdrawals

No Cash Withdrawals or Transfers

7.
Payment
Returning of Unused Funds

Returning Unused Funds – Unused funds must be swept back to the Program Administrator (or an adjustment account) at any point and/or at card expiration.

8.
Security
PCI DSS Compliance

Full compliance with the current version of the Payment Card Industry Data Security Standard (PCI DSS), including secure storage, processing, and transmission of cardholder data.

9.
Customer Service
Balance Check

Offer customers a quick balance check through an automated call line, a customer service representative, or an automated text service provided by the proposer.

Step 2: Weighted Evaluation Factors/Criteria

1
EXPERIENCE AND QUALIFICATIONS
Touchpoint
Title
Weight Factor
Requirement Description
a.
Proposer Experience and Qualifications
Team Qualifications
10%
Demonstrated expertise, credentials, and relevant experience of proposed team members, including key management, technical, and support personnel responsible for program delivery.

b.

Organizational Capacity and Resource Management

Demonstrated organizational strength, including staffing depth, financial stability, operational systems, and administrative capacity necessary to implement and sustain a large-scale prepaid card, credit card or financial product program.

c.

Project Experience

Demonstrated successful completion of comparable projects in scope and complexity, particularly with public sector clients, large-scale mobility initiatives, or programs serving low-income and underserved populations.

2
CARD TECHNICAL REQUIREMENTS
a.
Custom Development Pricing
Custom Developments
20%
Demonstrated capacity to deliver Metro-specific customizations, including API integrations, card personalization, and branding. This may include custom functionality, integration with existing systems, special features or workflows, and any necessary user interface (UI) or user experience (UX) modifications.
b.
Payment
Limitations on Fund Usage

Demonstrated ability to implement transaction restrictions based on MCC/MID, automated fund disbursement processes, and reconciliation protocols.

c.
Fraud
Fraud Detection

Demonstrated fraud detection, reporting, and mitigation strategies supported by real-time monitoring and administrative dashboards.

d.
Payment
Disbursement and Loading of Funds on EMV/Contactless Cards

Demonstrate the ability to provide EMV-compliant, NFC/contactless, and mobile wallet-compatible prepaid cards, credit cards or financial products. A transparent, tiered pricing structure must be provided for all card processing fees, detailing costs by volume, usage level, or other relevant factors, and listing any additional charges (e.g., activation, reload, inactivity, or disbursement fees).

3
ACCESS, CUSTOMER SERVICE, AND ADMINISTRATIVE TECHNICAL REQUIREMENTS
Touchpoint
Title
Weight Factor
Requirement Description
a.
Program Entry
Know Your Customer (KYC) Requirements
20%
Demonstrated use of flexible but compliant Know Your Customer (KYC) processes that enable participation without Social Security Numbers, while maintaining strict adherence to all applicable data privacy, security, and financial compliance standards, including:

· PCI DSS (Payment Card Industry Data Security Standard) compliance for the protection, storage, transmission, and processing of all payment card data by bulk, mail, combination, digital

· Know Your Customer (KYC) and Anti-Money Laundering (AML) regulations as applicable to prepaid/credit card programs; and

· State and federal privacy laws governing the secure collection, storage, and use of personally identifiable information (PII).

b.
Access
ADA and Title VI Accessibility

Compliance with the Americans with Disability Act to ensure that all users, regardless of physical or cognitive abilities, can fully access and use the card program.

c.
Administration
Card Distribution Methods

Demonstrated capacity to provide administrative controls, including reporting dashboards, fraud monitoring, and data export capabilities.

d.

Card Personalization and Custom Card Art e.

Program Administrator Data

Contractor should provide a secure, web-based Admin Data Portal that allows Metro to access, monitor, and analyze program data from participants who have opted to share information. The system must include the following features: Fraud Detection and Audit Logging: Secure, traceable transaction logs supporting compliance and audit requirements. Reporting Dashboards: Real-time and/or scheduled dashboards with export options (e.g., CSV). Customer Service Tracking: Monthly logs summarizing all customer service requests and resolutions. Custom Reporting: Configurable monthly reports with the ability for Metro to define or add data fields as needed.

f.
Customer Service
Multilingual Customer Support

Demonstrated ability to provide multilingual customer service, consistent with Title VI requirements, across at least nine Metro-specified languages and compliance with ADA accessibility standards across physical cards, digital platforms, and customer support channels.

g.
Customer Service
Customer Support and Card Replacement

Demonstrated ability to deliver responsive customer service, including live agents, digital balance tools, timely card replacement, and satisfaction benchmarks.

h.
Customer Service
User Dashboards

Demonstrated ability to provide robust administrative controls, including reporting dashboards, fraud monitoring, and data export capabilities. The user dashboard shall offer real-time balance checks, transaction history, customer service contact access, and the ability to report a lost or stolen card, all accessible via both a website and mobile application

4
INNOVATION AND PARTNERSHIP APPROACH
Touchpoint
Title
Weight Factor
Requirement Description
a.
Payment
Cashback Incentives
10%
Demonstrated ability to design participant incentive and recruitment strategies, including rapid deployment methods (e.g., cashback rewards for transit, rail, scooter, or bike share use).
b.
Administration
Solicitation & Participant Selection

Demonstrated innovative use of tools, services, training, and technologies that improve scalability, efficiency, security, or user experience.

c.
Administration
Admin Training
d.
Administration
Urgent Card Deployment
e.
Innovative Partnerships and/or Subcontractors
Partnerships with Subs/3rd Party Vendors

Demonstrated formation of strategic partnerships with subcontractors, 3rd party vendors, fintechs, CBOs, or transportation providers to enhance program delivery.

5
PROJECT UNDERSTANDING AND DELIVERARY READINESS
a.
Project Readiness
Project Understanding and Delivery Readiness
10%
Demonstrated understanding of Metro’s goals, implementation timeline, and required deliverables for each milestone. Includes a implementation plan that identifies critical path activities, responsible parties, dependencies, and risk mitigation strategies to ensure on-time milestone delivery required to successfully deliver the program within schedule and budget.

Proposers should clearly demonstrate:

· Clear delineation of project phases (e.g., onboarding, testing, deployment, ongoing operations) with corresponding deliverables and estimated completion dates.

· Clarity and transparency in presenting all costs associated with the program, including unit card costs, processing fees, and any additional charges such as transaction, activation, replacement, or administrative fees.

· Proposed implementation schedule aligns with Metro’s milestone timelines and demonstrates the proposer’s ability to meet key delivery deadlines (e.g., platform setup, card issuance, participant onboarding, reporting).

6
COST PROPOSAL
30%
Proposer Cost Score =

Lowest Cost Proposed X 30% Proposer's Cost

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