Appendix_A_-_METRO_Strategic_Goals_Summary.pdf

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Attached to
Finance / Payroll System State and local contract opportunity
Solicitation number
RFP 2026-03
Issued by
Summit County, Akron City, Ohio

About this file

This file is an Appendix to METRO Regional Transit Authority's Strategic Plan documenting the agency's regional mobility action plan and strategic initiatives for Summit County, Ohio. The document outlines METRO's four-step implementation process (Detailed Plans, Make Detailed Plans, Implement/Design, Evaluate, and Refine) for advancing seven major strategic goals over a ten-year planning horizon. Key initiatives include rebranding METRO as the region's mobility provider (January 2021–December 2024), revising overall operational strategy with comprehensive operational analysis and transit development plan (March 2021–August 2022), implementing fixed-route network redesign and bus rapid transit corridor prioritization (through December 2028), establishing new mobility pilot programs (January 2022–August 2022), realigning demand response programs (March 2021–December 2024), and promoting financial stability through updated policies and funding maximization (March 2021–June 2023). Additional strategic initiatives address organizational restructuring, sustainable fleet and facility improvements including a new maintenance facility (through January 2025), technology advancement and system modernization (March 2021–September 2022), and transit-oriented development opportunities. The action matrix identifies responsible departments, predecessors, goals addressed, and gaps to be filled for each task, with multiple departments including Operations, Planning & Strategic Development, Finance, Maintenance, and Public Relations & Marketing assigned to coordinate implementation.

The related Finance/Payroll System procurement opportunity represents METRO's critical strategic investment to modernize its operational technology infrastructure, directly supporting the agency's goals outlined in this strategic plan. The current environment is characterized by significant operational challenges including manual workarounds requiring extensive data transfers and re-keying between disparate systems (scheduling, dispatch, payroll, maintenance), data integrity issues affecting reporting accuracy and system transparency, and poor system performance with slow and unintuitive user interfaces impacting staff productivity across departments. METRO seeks qualified firms to provide a modern, integrated Finance, Payroll, and optional Human Resource Information System to address these barriers and enhance operational efficiency, service quality, and decision-making capabilities essential to the agency's transformation into a recognized regional mobility provider serving Summit County's essential transit needs.

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5.3 Action Plan for Regional Mobility

The action plan presents the process that METRO will follow to advance the recommended strategies and achieve its goals.

Each strategy was developed to specifically meet the gaps identified throughout the planning process. The plan breaks down the process of advancing each strategy into individual, actionable steps that METRO can follow over the next several years. It then prioritizes the strategies, and identifies the relationships and interdependencies among them. These steps are shown in detail on the Action Matrix, which begins on page 121. The action plan also indicates potential “quick wins” that METRO can achieve in the short-term, to provide tangible benefits to it users, team members, and the community over the next few years.

The process of advancing each of the strategies usually follows the same simple four-step process, as shown in Figure 5-9.

Figure 5-9: Four Step Strategy Implementation Process

Evaluate RefineDetailed Plans

Implement/ Design

Make Detailed Plans Advancing many of the strategies (network redesign, BRT development, organizational restructuring, technology, among others) will require more detailed planning, community outreach, and agency inreach, before major changes can be implemented. These plans will give METRO leadership the ability to work out the details of each strategy and to maximize benefits and minimize drawbacks of each strategy before implementation.

Implementation/Design Some strategies, like the fixed-route network redesign, can advance directly to implementation immediately after completion of detailed plans. Other strategies, particularly those involving facility development or technology acquisition, may require design, permitting, acquisition, or construction phases prior to completion.

Evaluate Strategies will be evaluated at appropriate intervals after implementation based on detailed, criteria that reflect METRO’s goals and values, and the goals and objectives of this plan and subsequent planning efforts.

Refine Based on the outcome of the evaluation, the programs and initiatives that arise out of the strategies will be modified to correct any shortcomings or to improve their performance. This evaluation-refinement may be repeated indefinitely at regular intervals to ensure that programs continue to meet objectives and reflect current priorities.

METRO leadership will use the Action Matrix to guide and track progress of the various strategies over the next ten years. It will be a fluid and flexible document that allows the agency to react to uncertainties, adjust course as necessary, while still staying on track towards achieving the ultimate goal of becoming Summit County’s regional mobility provider.

5. Recommendations

METRO 2020 Strategic Plan

Improve Service Quality and Cost Effectiveness

Expand Collaboration with Community Partners

Implement Innovative Service Approaches

CEO: MAIN:

ALL:

OPS:

PR&M:

PSD:

S&P:

EEC:

FIN:

CCMS:

Chief Executive Officer Maintenance

All Departments Operations Public Relations & Marketing Planning & Strategic Development

Safety & Protection/ Chief of Police

Employee Engagement Center Finance Department

Customer Care & Mobility Solutions

Create Economic Opportunity

Legend for Action Matrix

ID Task Name Quick Win

Start Finish Predecessor

ID

Goals Gaps and Opportunities

Public Input and Preference

Departments

1 Rebrand METRO as Summit County's regional mobility provider Jan. 2021 Dec. 2024

State of the System 3, 4, 6 Market Analysis 1 - 3

Stakeholder Outreach 1-6 Employee Inreach 1, 4

PR&M, ALL

1.a Develop and execute marketing and outreach strategy and timeline Jan. 2021 Sept. 2021 PR&M

1.b Deepen community partnerships to understand needs and support local and regional plans Jan. 2021 Dec. 2024 CEO, CCMS

PR&M , PSD

1.c Develop targeted education and outreach approach for new operational strategies Apr. 2021 Dec. 2022 2.d, 2.e CCMS, PR&M

PSD

2 Revise Overall Operational Strategy Jan. 2021 Ongoing 2.b State of the System 1-6 Market Analysis 1-3

Stakeholder Outreach 1-7 Employee Inreach 1, 4-6 Public Outreach 1-5

OPS, CCMS

PSD, MAIN

2.a Update Service Delivery Standards Jan. 2021 Aug. 2021 PSD, CCMS, OPS

2.b Perform Comprehensive Operational Analysis (COA)/ Create Transit Development Plan (TDP) Mar. 2021 Aug. 2022 2.a CCMS, FIN, OPS, PR&M, PSD, MAIN

2.c Operationalize Fixed Route Redesign Jan. 2021 Dec. 2028 2.b PSD, OPS

PR&M, CCMS

2.c-1 Adjust service per outlined schedule in TDP Mar. 2022 Dec. 2022 2.b CCMS, OPS

PR&M, PSD

2c-2 Prioritize Corridors for Enhanced Service/BRT (study and implement) Mar. 2021 Dec. 2028 2.b PSD, OPS

MAIN

2.c-3 Perform Bus Stop Optimization: enhance amenities on key corridors and areas for new mobility connections

Jan. 2021 Dec. 2022 2.a PSD, OPS, MAIN

2.c-4 Work with community partners to increase pedestrian connections June 2021 Oct. 2024 2.c-3 PSD, S&P

2.d Implement New Mobility Strategies Jan. 2021 Mar. 2022 2.b CCMS, OPS, PSD

2.d-1 Identify markets for NMPP and establish program goals, as developed in TDP Mar. 2021 Aug. 2022 2.b PSD, CCMS, OPS

2.d-2 Implement pilot program(s) as proposed in COA/TDP Jan. 2022 Aug. 2022 / ongoing 2.d-1 CCMS, OPS, PSD

2.e Realign Demand Response Programs Mar. 2021 Dec. 2024 2.b CEO, CCMS, OPS, PSD

2.e-1 Evaluate existing program guidelines and establish program goals Mar. 2021 Jun. 2022 CCMS, OPS, PSD

2.e-2 Develop proposed changes to program guidelines June 2022 Aug. 2022 2.b CCMS, OPS, PSD

2.e-3 Rollout new program to ensure gradual transition of existing users where necessary Aug. 2022 Dec. 2024 2.b CCMS, OPS, PR&M

PSD, MAIN

5. Recommendations

Win

Start Finish Predecessor

ID

Goals Gaps and Opportunities

Public Input and Preference

Departments

3 Implement strategies to promote METRO's financial stability Mar. 2021 Jun. 2023

State of the System 1, 2, 6

Stakeholder Outreach 1-3 Employee Inreach 1 Public Outreach 5

MAIN, OPS

PSD, FIN

3.1 Update Financial Policies and set controls Mar. 2021 Aug. 2022 FIN

3.2 Develop and maintain 5-year capital plan Aug. 2022 Jun. 2022 3.1,6.2 FIN, PSD, MAIN

3.3 Maximize new and existing funding sources from

Federal, State, Local and private sources May 2021 Aug. 2021 2.c, 7.2 FIN

3.4 Create goals and execute measures for controlling

operating cost growth May 2021 Aug. 2021 3.1 FIN

3.5 Update Fare Policy to provide fair, equitable and

consistent passenger fares Jan. 2022 Mar. 2022 2.b FIN, PSD, CCMS

PR&M

3.6 Perform Fare equity analysis Aug. 2022 Mar. 2023 2.b FIN, PSD

3.7 Determine best integrated solution for fare collection

(cash, contactless, cashless, passes) Aug. 2022 Jun. 2023 3.6 FIN, PSD, MAIN

OPS

Realign and develop METRO's organizational structure to meet evolving administrative and operational needs to support becoming "Mobility Provider"

Jan.2021 Sept.

State of the System 1-6 Market Analysis 1-3

Stakeholder Outreach 1-7 Employee Inreach 1, 4-6 Public Outreach 1-5

CEO, ALL

4.1 Review organizational structure to consider impacts

of changes to organizational focus Jan.2021 Sept. 2021 4 CEO, EEC

4.2 Outline internal processes and identify opportunities

to improve efficiency and communication Jan.2021 Sept. 2021 4.1 CEO, EEC

PR&M, ALL

4.3 Update employee policies and procedures to ensure

“Outstanding Workplace” Jan.2021 Sept. 2021 4.1 EEC, PR&M, ALL

Win

Start Finish Predecessor

ID

Goals Gaps and Opportunities

Public Input and Preference

Departments

5 Implement sustainable fleet and facility improvements Dec. 2021 Jan. 2025 2.b State of the System

2, 9 Stakeholder Outreach 7 Employee Inreach 1-7 MAIN

5.1 Update recent facility needs assessment to account for future needs (passenger, operations, maintenance, administration, TOD integration)

Dec. 2021 Aug. 2022 2.b, 7.2 MAIN, OPS, PSD

FIN, S&"

5.2 Identify partners for potential joint use or joint development where potential mutual benefit of new facilities exists

Dec. 2021 Dec. 2022 7.2 PSD

5.3 Build new maintenance facility to meet current and future needs - including supporting expanded alternative-fuel vehicles

Jan. 2021 Jan. 2025 3.2,3.3 MAIN, FIN, OPS

5.4 Set Goals for Alternative Fuel Balance Jan. 2022 Dec. 2022 MAIN, OPS, CEO

5.5

Develop fleet and facility plan based on fleet replacement needs and future plans as indicated in the COA (network redesign-BRT-new mobility, demand response changes, alternative fuel goals)

Jan. 2022 Aug. 2022 5.5 MAIN, OPS, PSD

FIN

6 Advance innovative approaches and new technology to support agency initiatives Mar. 2021 Sept.

State of the System 1-6 Market Analysis 1-3

Stakeholder Outreach 1-7 Employee Inreach 1, 4-6 Public Outreach 1-5

FIN, EEC, ALL

6.1 Engage Project Manager/Technology Officer to Lead

Review of Internal Technology/Processes Mar. 2021 Sept. 2022 FIN, EEC

6.2 Draft Technology Development Plan Aug. 2021 Sept. 2022 6.1 FIN

6.3 Conduct technology audits to periodically update technology and identify ways to use technology to improve performance and efficiency

Sept. 2022 Every two years 6.2 FIN, S&P

Win

Start Finish Predecessor

ID

Goals Gaps and Opportunities

Public Input and Preference

Departments

Pursue Transit-Oriented Development opportunities and innovative property management

Jan. 2021 Ongoing Market Analysis 1, 2, 4, 5

Stakeholder Outreach

1-5, 7 PSD

7.1 Establish TOD Working Group to promote transit-

oriented development in METRO service area Jan. 2021 June 2021 PSD

7.2 Examine opportunity for TOD Near RKP and other key

sites with HOPE Grant Funding Mar. 2021 Aug. 2022 7.1 PSD

7.3 Pursue FTA TOD Planning Grant to perform TOD Market-Feasibilty Analysis along prospective BRT corridors

Mar. 2023 Oct. 2023 7.2 PSD, FIN

7.4 Pursue TOD projects with partners Aug. 2022 Ongoing 7.2 PSD, MAIN, OPS

FIN

7.5 Determine a strategy for proactive property

management and development Jan. 2022 Aug. 2022 7.2 PSD, FIN, S&P

8 Actively monitor agency performance and ensure accountability with goals of Strategic Plan May 2021 Aug.2021/ ongoing State of the System 1, 3-6, 10

Employee Inreach 3, 6 Public Outreach 2, 3 CEO

8.1 Connect KPI’s to the Goals of the Strategic Plan May 2021 Aug.2021 CEO, FIN, ALL

8.2 Incorporate Strategic Plan goals/objectives in annual

budget process May 2021 Nov.2021 8.1 CEO, FIN

8.3 Measure and evaluate organizational alignment to

Strategic Plan framework semi-annually Dec. 2021 Every six months 8.1 CEO, ALL

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