Vehicle facts
- End date
- Available to
- All State Agencies & Non-State Agencies
Vehicle details come from ogs.ny.gov. Updated .
About this vehicle
The New York State Media Buying Services Statewide Contract (Group 79050) provides comprehensive media procurement services across multiple platforms, enabling state and non-state agencies to strategically plan, buy, and place advertising. The contract covers a wide range of media channels, including video, digital, audio, social media, print, out-of-home, sports, and arena-stadium advertising. Authorized users can leverage these contracts to develop targeted media campaigns, conduct demographic research, create campaign strategies, and perform post-buy analysis, with a minimum order requirement of $1,000 and strict geographic focus on targeting individuals within New York State.
The contract was awarded by the New York State Office of General Services (OGS) on September 27, 2019, with a ten-year performance period extending through September 26, 2029. Five prime contractors were selected: Wahl Media, Inc., OpAD Media Solutions, LLC, OCD Media, LLC, Miller Advertising Agency, Inc., and Kivvit, LLC, all located in New York. Each contractor is designated as a Small Business, with some additional Women-owned Business Enterprise (WBE) certifications. The contract includes specific Minority-owned Business Enterprise (MBE) and Women-owned Business Enterprise (WBE) participation goals of 15% each, though no Service-Disabled Veteran-Owned Business (SDVOB) requirements were established.
The multiple-award vehicle consists of five individual IDVs, each with identical performance periods and similar contract structures. Contractors are required to respond to Media Buy Requests (MBRs) within 12 hours and provide detailed media placement recommendations. Authorized users select contractors based on specific evaluation criteria, with each IDV offering unique capabilities while maintaining consistent MWBE participation goals. The contract prohibits creative production and branding services, focusing strictly on media buying and strategic planning. Contractors must provide customer service during standard business hours and maintain emergency contact protocols, ensuring responsive and comprehensive media buying support for New York state and local agencies.
Description
This award is for Media Buying Services (Statewide). These contracts include strategic media planning, buying, and placement across all types of media platforms (video, digital, audio, social media, print, out-of-home, sports, arena-stadium, etc. ). This Contract Award Notification contains MWBE goals of 15% MBE and 15% WBE.There are no SDVOB Goals on this Contract.
IDV awards
Files
| File | Type | Posted |
|---|---|---|
| 7905023171Insurance.pdf | ||
| 7905023171ra.pdf | ||
| 7905023171ContractorInfo.pdf | ||
| 7905023171pm.pdf | ||
| 7905023171HowtoUse.pdf |
Quick answers
Who can buy from contract 23171?
All State Agencies & Non-State Agencies can buy from contract 23171.
Which companies hold contract 23171?
Kivvit, LLC., Miller Advertising Agency, Inc., OCD Media, LLC. and 2 other companies hold contracts under contract 23171.
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