Media Buying Services (Statewide)

The New York State and Local Contract IDV Service PS68898 provides comprehensive media buying services for state and non-state agencies across New York. The contract encompasses strategic media planning, buying, and placement services spanning multiple media platforms, including video, digital, audio, social media, print, out-of-home, sports, and arena-stadium advertising. With specific diversity requirements, the contract includes Minority-Owned Business Enterprise (MBE) and Women-Owned Business Enterprise (WBE) goals of 15% each, demonstrating a commitment to inclusive procurement practices.

Miller Advertising Agency, Inc. was awarded this service contract by the State of New York, with a contract period from September 27, 2019, to September 26, 2029. The ten-year indefinite delivery vehicle is available for use by all state agencies and non-state agencies within New York, providing a flexible procurement mechanism for media buying services. As a service-based contract, it offers agencies a pre-vetted solution for comprehensive media strategy and placement needs without the requirement of additional competitive solicitations.