Marketing Communications Services Pool
Ended Contract vehicle North Dakota Awarded
- Contract number
- 268
Vehicle facts
- End date
- Point of contact
-
- Abby Dschaak aadschaak@nd.gov (701) 328-4912
Updated .
About this vehicle
The North Dakota Marketing Communications Services Pool (State Contract #268) provides a comprehensive vendor pool for marketing and communications services across state, local, and tribal government entities. The vehicle encompasses a wide range of professional services including media planning, advertising, media buying, creative design, public relations, website development, social media management, and campaign implementation. Vendors can develop media and marketing plans, implement paid media strategies across television, radio, print, digital, and social channels, create multimedia content, manage social media accounts, develop campaign websites, and provide technical assistance and educational materials for various governmental partners.
The contract features multiple prime contractors, including Lawrence & Schiller, Full Tilt Marketing, Level Brand LLC, KK Bold, Odney Inc., Flint Communications, Kat Communications, and Marketing & Business Advertising Unlimited. The contract is administered by the North Dakota Office of Management & Budget and was originally awarded on January 12, 2021, with an initial term through September 30, 2022. Through subsequent amendments, the contract has been extended to September 30, 2026, with one additional renewal option remaining. The vehicle covers the entire state of North Dakota and allows for cooperative purchasing across state agencies, educational institutions, counties, cities, tribal agencies, and nonprofit entities. Pricing is structured through hourly rates for various professional roles, with additional provisions for media buy commissions and potential value-added services.
Description
This contract is for marketing communications services vendor pool. Services include advertising, media buying, design work, websites, public relations and more. The purpose of the vendor pool is to identify contractors interested in working with the State of North Dakota, establish services and capabilities, and meet state requirements while expediting the process for procuring marketing communications needs.
SAMPLE OF CONTRACT SERVICES Develop a media and marketing plan Implement the media plan and be responsive to changes in timing, budget, ad performance, and agency needs Comply with HIPPA Purchase paid media consistent with the media plan and to potentially include television, radio, out-of-home, print, email, direct mail, social and digital media, etc. Develop and implement earned media and public relations plans and materials consistent with the media plan.
Creative design production, potentially including advertising campaigns, promotional materials, long- and short-form video and multimedia. Develop or maintain existing campaign websites per North Dakota Information Technology Website Standards. Manage social media accounts as requested - this could include Facebook, Instagram, Snapchat, Twitter, YouTube, etc. Develop and maintain partnerships with businesses and other entities for potential sponsorship opportunities; widespread distribution of campaign materials and activities to achieve message saturation; and other activities.
The development of toolkits, or supplemental campaign materials, as well as technical assistance for the STATE'S partner entities, reinforcing appropriate use of the campaign materials. Tracking of contact/distribution lists for partner agencies. Complete other media-related activities as requested, for example: Edits, dubbing, sizing, etc. of existing media materials. Develop and print banners, pamphlets, posters, etc. Work with partners to create educational materials (i.e., radio/video scripts, banners, etc.) for various sponsorships and events.
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