Market Research Services

The Market Research Services state-wide contract, administered by UW Madison, provides comprehensive market research and survey services across multiple methodological approaches. This vehicle enables organizations to procure a range of market intelligence solutions, including one-on-one interviews, telephone surveys, distribution services, communications marketing, and analytical/predictive studies. The contract covers specialized research activities designed to support data collection, strategic analysis, and insights generation for public and private sector entities in Wisconsin.

The contract was awarded on October 1, 2023, and covers market research services throughout the state of Wisconsin. While specific prime contractors are not detailed in the provided information, the vehicle encompasses multiple UNSPSC and NIGP code categories related to market research, marketing consulting, and survey methodologies. The contract supports various research approaches, including internal communication services, sea pack distribution services, statistical analysis, and public opinion polling. Organizations can leverage this state-wide contract to efficiently procure market research services without conducting separate competitive solicitations.