Advertising Services: Elevator Advertising Wraps

The University of Wisconsin-Milwaukee (UWM) has established a multi-award vehicle for advertising services focused specifically on elevator advertising wraps within campus residential facilities. The contract covers the comprehensive production, installation, promotion, and recruitment of advertisers for vinyl removable adhesive wraps on elevator doors in residential halls and parking garages. This vehicle enables targeted advertising placement within high-traffic student residential environments, with services spanning digital media buying, promotional merchandise, and communication marketing strategies.

The contract is awarded to Wisconsin Billboard Associates, LLC, located in Mequon, Wisconsin, and is structured as a non-mandatory, non-exclusive agreement. The initial contract period runs from February 1, 2024, through January 31, 2025, with four automatic one-year renewal options. Wisconsin Billboard Associates will pay UWM a minimum 35% commission on gross advertising revenue, with all production, installation, and associated costs borne by the contractor. While primarily serving UWM, the vehicle potentially allows usage by other State of Wisconsin universities and entities, providing a flexible advertising solution with comprehensive coverage and minimal financial risk to the university.