H5N1 Social Media Campaign FY26

MCS Advertising was awarded a $39,039 Open Market Small Purchase contract by the Illinois Department of Public Health (IDPH) Office of Preparedness and Response for a statewide digital media buying and marketing campaign. The contract, identified as 26-482DPH-PREPD-P-84853, covers a 77-day performance period from November 1, 2025, to January 16, 2026, focusing on H5N1 Avian Influenza public awareness.

The contract requires MCS Advertising to execute a comprehensive social media marketing initiative across Meta platforms (Facebook and Instagram), targeting all statewide zip codes and counties. The vendor will manage digital media buying, implement search engine marketing, optimize campaign performance, and provide detailed performance reporting. The primary objective is to drive traffic to the IDPH H5N1 website and promote safe behaviors related to wild birds, with creative assets to be produced in-house by IDPH. Keyword strategies will be developed based on site content, with potential insights to inform future messaging and website development.