RFQ H5N1 Social Media Campaign B-48485 06.30.25.pdf
PDF 222 KB Posted
- Contract number
- 26-482DPH-PREPD-P-84853
- Issued by
- Illinois
About this file
This document is a Request for Quote (RFQ) issued by the Illinois Department of Public Health (IDPH), specifically from the Office of Preparedness and Response. The RFQ is for a H5N1 Social Media Campaign with the contract number 26-482DPH-PREPD-B-48485, and the contact person is Michael Kalaskie, who can be reached at michael.l.kalaskie@illinois.gov.
The contract is for a social media and search engine marketing campaign to raise awareness about H5N1 Avian Influenza, running from November 1, 2025, to January 16, 2026 (77 days). The vendor will be responsible for managing three ads across Meta platforms (Facebook and Instagram), creating a keyword-focused search ad campaign, and providing comprehensive performance monitoring and reporting. The campaign aims to encourage safe behaviors and drive traffic to the IDPH H5N1 website. The estimated total work hours are 250, and the work will be performed remotely. IDPH will provide the ad creative, and the vendor will handle budget allocation, platform payments, and detailed invoicing. The quote must be submitted electronically through Bidbuy, remain valid for 90 days, and include all expenses.
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Text version
ILLINOIS DEPARTMENT OF PUBLIC HEALTH
R E Q U E S T F O R Q U O T E
H5N1 Social Media Campaign – 26-482DPH-PREPD-B-48485
OFFICE OF PREPAREDNESS AND RESPONSE
CONTACT NAME: Michael Kalaskie CONTACT EMAIL: michael.l.kalaskie@illinois.gov
SPECIFICATIONS
CONTRACT LENGTH: 77 days, November 1, 2025, to January 16, 2026
ESTIMATED TOTAL HOURS REQUIRED: 250
WORK LOCATION: offsite / remotely
REQUIRED SERVICES:
Ad Campaign Scope of Work
IDPH H5N1 Avian Influenza Public Awareness Campaign
Campaign Duration: November 1, 2025 – January 16, 2026 (77 Days)
Objective
Execute and manage an ad campaign to raise awareness of H5N1 Avian Influenza, encourage safe behaviors, and drive traffic to the IDPH H5N1 website, utilizing THREE (3) ads.
Scope of Vendor Services
1. Media Buying & Campaign Management
• Place and manage 3 ads across Meta (Facebook and Instagram).
• Adjust targeting based on:
• Statewide coverage (all Illinois ZIP codes and counties).
• Priority interest groups and demographics exhibiting higher hesitancy or risk.
• Set up multiple ad placements (e.g., feed, stories, reels) using the same creative.
2. Search Engine Marketing (SEM)
• Create and manage one keyword-focused search ad campaign based on site content.
• Target searches relevant to H5N1 risks and safety practices.
• Optimize bids and keywords over time.
3. Optimization & Performance Monitoring
• Monitor Meta and SEM performance daily or weekly.
• Optimize targeting, delivery, and bids to improve reach and engagement.
• Adjust based on behavior (e.g., CTR, CPC, conversion).
4. Reporting
Provide:
• Launch report confirming targeting and setup.
• Midpoint report (at day 35).
• Final campaign report with metrics:
• Reach, impressions, clicks, CTR, CPC, keyword performance (for SEM), geo/demographic insights.
Creative
• IDPH will provide 3 sets of ad creative (graphic + copy).
• Vendor to advise on technical specs and best practices for formats.
Budget & Billing
Vendor will:
• Allocate budget across Meta and SEM.
• Handle direct platform payments.
• Provide detailed invoicing showing media spend and management fees.
QUOTE:
Only Electronic submissions through Bidbuy of bids and offers will be Accepted See the Bidbuy Line Items tab to enter the price quote.
Note to Vendor: The quote must be valid for 90 days from the date of submission and include all expenses.
We reserve the right to reject all offers and individual offers that fail to meet any requirement. The selected vendor must possess all mandatory qualifications and offer the lowest price.
File details come from the government source that posted it. Updated .