Public information and communications services III (pics III)
Active Indefinite Delivery Contract Awarded Last action
- Contract number
- 75N98025D00026
- Awardee
-
Crosby Marketing Communications Inc. UEI SUNNT37THW97
- Awarding agency
-
Assistant Secretary for Financial Resources
Department of Health and Human Services
- Task orders
- 0
Award facts
- Last date to order 37% complete
- IDV ceiling
- $1,000,000,250.00
- Award type
- Single award
- Who can order
- Only the awarding agency
- Funding agency
- Office of Logisitics and Acquisition Operations National Institutes of Health, Department of Health and Human Services
- NAICS code
- 513199 All Other Publishers
- PSC
- R701 Support- Management: Advertising
- Set-aside
- Total Small Business
- Competition
- Full and Open Competition after exclusion of sources · 30 offers Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Legislative mandates
-
- Service Contract Inventory FAR subpart 4.17
Award details come from SAM.gov/FPDS.
About this IDV
The Office of Logistics and Acquisition Operations awarded a single-award indefinite-delivery contract to Crosby Marketing Communications Inc. for Public Information and Communications Services III (PICS III) on December 17, 2024, with a ceiling of $1,000,000,250 and an ultimate completion date of December 16, 2029. The contract carries a Total Small Business set-aside.
Crosby delivers integrated marketing, advertising, public relations, and communications services to federal civilian agencies, with capability focus on public education and awareness campaigns, media planning and buying, brand development, strategic communications, digital content creation, and stakeholder outreach across domains including economic relief, healthcare access, food safety and agricultural biosecurity, disaster response, and social services messaging. Place of performance is not specified in the source.
The contract is structured as a parent indefinite-delivery vehicle enabling task-order placement across multiple federal customer agencies. The base period extends through December 2029 with option periods as stated in the contract terms.
Crosby operates as a prime contractor exclusively, delivering approximately 27–33 FTEs per fiscal year with minimal subcontractor engagement. The vendor has maintained federal registration since 2003 and holds established relationships with Social Security Administration, Peace Corps, Department of Agriculture, and Health Resources and Services Administration, positioning it as a preferred communications partner for civilian social services, agricultural, and international development agencies.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Funding Only Action | $250 | |
| Original award | $0 |
Quick answers
Who was awarded contract 75N98025D00026?
75N98025D00026 was awarded to Crosby Marketing Communications Inc. by Assistant Secretary for Financial Resources (Department of Health and Human Services) on December 17, 2024.
How much is contract 75N98025D00026 worth?
75N98025D00026's own ceiling is $1,000,000,250.
Which agency awarded contract 75N98025D00026?
Assistant Secretary for Financial Resources (Department of Health and Human Services) awarded 75N98025D00026, with funding from Office of Logisitics and Acquisition Operations (National Institutes of Health).
Who can order from contract 75N98025D00026?
75N98025D00026 is a single award indefinite delivery contract. Only the awarding agency can place orders on it.
Was contract 75N98025D00026 competed?
The extent of competition for 75N98025D00026 was full and open competition after exclusion of sources. The government received 30 offers. It was set aside: Total Small Business.
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