Public information and communications services III (pics III)
Active Indefinite Delivery Contract Awarded Last action
- Contract number
- 75N98025D00012
- Awardee
-
Betah Associates, Inc. UEI G21QEMDHZJE4
- Awarding agency
-
Assistant Secretary for Financial Resources
Department of Health and Human Services
- Task orders
- 0
Award facts
- Last date to order 37% complete
- IDV ceiling
- $1,000,000,250.00
- Award type
- Single award
- Who can order
- Only the awarding agency
- Funding agency
- Office of Logisitics and Acquisition Operations National Institutes of Health, Department of Health and Human Services
- NAICS code
- 513199 All Other Publishers
- PSC
- R701 Support- Management: Advertising
- Set-aside
- Total Small Business
- Competition
- Full and Open Competition after exclusion of sources · 30 offers Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Legislative mandates
-
- Service Contract Inventory FAR subpart 4.17
Award details come from SAM.gov/FPDS.
About this IDV
The Department of Health and Human Services, Office of Logistics and Acquisition Operations, awarded a single-award IDIQ to Betah Associates, Inc. on December 17, 2024, for Public Information and Communications Services III (PICS III) with a ceiling of $1,000,000,250.00 and an ultimate completion date of December 16, 2029. The contract is set-aside for total small business. Betah Associates, Inc. is a woman-owned, minority-owned small business headquartered in Silver Spring, Maryland.
The contract is intended to procure comprehensive communications support services, including public relations, technical writing, graphic design, marketing campaign management, and related communications and administrative services across civilian federal agencies.
Performance occurs at HHS locations nationwide, with administrative oversight at the Office of Logistics and Acquisition Operations. The period of performance runs from award through December 16, 2029.
The IDIQ PSC aligns with advertising, public relations, and administrative communications services. PICS III represents one of Betah's three largest HHS indefinite delivery vehicles and anchors the company's $3.18 billion combined potential value with HHS across fifteen awards. Recent task-order activity under the company's HHS portfolio includes delivery orders supporting the Administration for Community Living, the Office on Violence Against Women, and related HHS components for communications, conference logistics, and event support services.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Funding Only Action | $250 | |
| Original award | $0 |
Quick answers
Who was awarded contract 75N98025D00012?
75N98025D00012 was awarded to Betah Associates, Inc. by Assistant Secretary for Financial Resources (Department of Health and Human Services) on December 17, 2024.
How much is contract 75N98025D00012 worth?
75N98025D00012's own ceiling is $1,000,000,250.
Which agency awarded contract 75N98025D00012?
Assistant Secretary for Financial Resources (Department of Health and Human Services) awarded 75N98025D00012, with funding from Office of Logisitics and Acquisition Operations (National Institutes of Health).
Who can order from contract 75N98025D00012?
75N98025D00012 is a single award indefinite delivery contract. Only the awarding agency can place orders on it.
Was contract 75N98025D00012 competed?
The extent of competition for 75N98025D00012 was full and open competition after exclusion of sources. The government received 30 offers. It was set aside: Total Small Business.
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