National communications, marketing, and media support

Ended Indefinite Delivery Contract Awarded Last action

Contract number
693JJ919D000003
Awardee
Awarding agency
Task orders
9 $345,778,526 obligated

Award facts

Opportunity
Combined order value
  • $354,369,202 Current, with exercised options
  • $357,280,825 Potential, with all options
Last date to order 100% complete
IDV ceiling 99% used
$350,000,000.00
Award type
Single award
Who can order
Only the awarding agency
Contracting staff
NAICS code
541810 Advertising Agencies
Set-aside
Total Small Business
Competition
Full and Open Competition after exclusion of sources · 3 offers Negotiated Proposal / Quote
Pricing
Cost Plus Fixed Fee

Award details come from SAM.gov/FPDS.

About this IDV

Written by GovTribe AI ·

The National Highway Traffic Safety Administration (NHTSA), a civilian agency within the U.S. Department of Transportation, awarded a 5-year, $350 million single-award Indefinite Delivery Contract to Stratacomm, LLC, a for-profit limited liability company, to provide national communications, marketing, and media support services. Task orders issued under this contract total over $298 million to date and task Stratacomm with executing a range of communication services, including developing public awareness campaigns, producing educational materials, and conducting demonstrations to support NHTSA's behavioral safety programs targeting issues such as impaired driving, seat belt usage, and child passenger safety. The contracted services are intended to help NHTSA fulfill its mission of reducing traffic crashes, deaths, and injuries through education, research, safety standards, and enforcement. This procurement was set aside for small businesses and the majority of the task orders have been issued on a cost-plus basis.

The original solicitation sought an integrated media, marketing, and advertising services contractor to support NHTSA's behavioral safety initiatives across the Hispanic population and general driving public. The contract covers a disciplined communications approach that leverages research, policy, and program development to design and execute national campaigns promoting safe driving behaviors. Key focus areas include preventing impaired and distracted driving, increasing seat belt usage, and addressing motorcycle safety, pedestrian safety, and other emerging transportation safety issues.

Task orders

Task order Ordering agency Obligated Awarded
Title: obtain national communications, marketing, and media support - base level-of-effort 05 693JJ923F000094 National Highway Traffic Safety Administration $109,526,624
This task order provides nhtsa with timely, efficient, and expert project management knowledge and skills to execute… 693JJ922F000011 National Highway Traffic Safety Administration $60,389,265
Title: obtain communications and media support for rear seatbelt use demonstration project action: issue a new task… 693JJ921F000169 National Highway Traffic Safety Administration $870,000
This task order provides nhtsa with timely, efficient, and expert project management knowledge and skills to execute… 693JJ921F000055 National Highway Traffic Safety Administration $44,938,271
Title: national communications, marketing, and media support - base 2 level-of-effort action: issue a task order… 693JJ920F000017 National Highway Traffic Safety Administration $40,131,052
Planning and executing nhtsa's 50TH anniversary events 693JJ920F000048 National Highway Traffic Safety Administration $108,660
Title: rail-grade crossing media campaign action: issue a task order under 693JJ919D000003 to continue a national media… 693JJ919F000069 National Highway Traffic Safety Administration $26,945,873
Title: national heatstroke prevention media campaign action: issue a task order under 693JJ919D000003 to continue the… 693JJ919F000070 National Highway Traffic Safety Administration $9,036,646
Title: obtain national communications, marketing, and media support - base level-of-effort 01 description: issue a task… 693JJ919F000031 National Highway Traffic Safety Administration $53,832,136

Transactions

Action Obligated Date
Other Administrative Action P00008 $0
Other Administrative Action P00007 $0
Funding Only Action P00006 $0
Exercise an Option P00005 $0
Exercise an Option P00004 $0
Other Administrative Action P00003 $0
Exercise an Option P00002 $0
Other Administrative Action P00001 $0
Original award $0

Quick answers

Who was awarded contract 693JJ919D000003?

693JJ919D000003 was awarded to Stratacomm, LLC by National Highway Traffic Safety Administration (Department of Transportation) on March 5, 2019.

How much is contract 693JJ919D000003 worth?

Orders under 693JJ919D000003 have obligated $345,778,526. Their combined current value, with exercised options, is $354,369,202. Their combined potential value, with all options, is $357,280,825. 693JJ919D000003's own ceiling is $350,000,000.

How many orders have been placed under contract 693JJ919D000003?

9 orders have been placed under 693JJ919D000003, the latest on May 16, 2023.

Who can order from contract 693JJ919D000003?

693JJ919D000003 is a single award indefinite delivery contract. Only the awarding agency can place orders on it.

Was contract 693JJ919D000003 competed?

The extent of competition for 693JJ919D000003 was full and open competition after exclusion of sources. The government received 3 offers. It was set aside: Total Small Business.

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