Title: obtain national communications, marketing, and media support - base level-of-effort 05

Ended Awarded Last action

Contract number
693JJ923F000094
Awardee
Awarding agency
Obligated
$109,526,624

Award facts

Contract value 99% obligated
  • $109,526,623.51 Current, with exercised options
  • $110,441,544.37 Potential, with all options
Completion date 100% complete
Current and potential, with all options
Contracting staff
NAICS code
541810 Advertising Agencies
Set-aside
No set-aside
Competition
Full and Open Competition after exclusion of sources Negotiated Proposal / Quote
Pricing
Cost Plus Fixed Fee
Place of performance
Washington, DC 20005, USA

Award details come from SAM.gov/FPDS.

Transactions

Action Obligated Date
Other Administrative Action P00007 $0
Other Administrative Action P00006 · National communications, marketing, and media support - base level-of-effort 05 $1,948,023
Funding Only Action P00005 · Title: obtain national communications, marketing, and media $24,290,600
Additional Work (new agreement, FAR part 6 applies) P00004 · Modification to increase level-of-effort and add incremental funding to national communications, marketing, and media support - base level-of-effort 05 $15,499,693
Funding Only Action P00003 · Title: obtain national communications, marketing, and media $3,381,147
Funding Only Action P00002 $13,128,560
Funding Only Action P00001 $3,467,581
Original award $47,811,020

About this award

This federal contract award is for NATIONAL COMMUNICATIONS, MARKETING, AND MEDIA SUPPORT services for the National Highway Traffic Safety Administration (NHTSA), a civilian agency. The $110,441,544.37 cost-plus-fixed-fee contract was awarded to Stratacomm, LLC, a for-profit limited liability company located in Washington, D.C. The contract has a period of performance through August 15, 2025 and was not set aside for any specific business size or socioeconomic category.

Stratacomm is the prime contractor and will provide a base level-of-effort for communication, marketing, and media support services to promote NHTSA's vehicle safety regulations and objectives. This includes developing public awareness campaigns, producing educational materials, and conducting demonstrations. The contract is a delivery order under Stratacomm's single-award indefinite delivery contract with a $328.9 million ceiling value, as well as a blanket purchase agreement on the Multiple Award Schedule with an $11.9 million ceiling.

Quick answers

Who was awarded contract 693JJ923F000094?

693JJ923F000094 was awarded to Stratacomm, LLC by National Highway Traffic Safety Administration (Department of Transportation) on May 16, 2023.

How much is contract 693JJ923F000094 worth?

The government has obligated $109,526,624 on 693JJ923F000094. Its potential value, with all options, is $110,441,544.

Is contract 693JJ923F000094 an order under another contract?

Yes. 693JJ923F000094 is a delivery order under 693JJ919D000003, an indefinite delivery contract.

Was contract 693JJ923F000094 competed?

The extent of competition for 693JJ923F000094 was full and open competition after exclusion of sources.

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