Digital marketing - this contract replace DJU4600005283 - novation agreement 09-2022 to change to tactis, LLC
Ended Indefinite Delivery Contract Awarded
- Contract number
- 15UC0C22D00002234
- Awardee
-
Tactis, LLC UEI PDMJREMF5ED6
- Awarding agency
-
Central Office
Bureau of Prisons, Department of Justice
- Task orders
- 4 $795,112 obligated
Award facts
- Opportunity
-
- Digital Marketing Solicitation · CG29920 · Posted Jul 6, 2020
- Combined order value
- $795,112 Current and potential, with all options
- Last date to order 100% complete
- IDV ceiling 2% used
- $50,000,000.00
- Maximum order
- $5,000,000.00
- Award type
- Single award
- Who can order
- Only the awarding agency
- NAICS code
- 541613 Marketing Consulting Services
- PSC
- R799 Support- Management: Other
- Set-aside
- No set-aside
- Competition
- Full and Open Competition · 16 offers Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Legislative mandates
-
- Davis-Bacon Act FAR subpart 22.4
Award details come from SAM.gov/FPDS.
About this IDV
The Department of Justice Bureau of Prisons Central Office awarded an indefinite delivery contract to Tactis, LLC to provide digital marketing services. The IDV has a potential value of $50 million and a period of performance through September 2025. Under the contract, Tactis has been issued four firm fixed price delivery orders totaling $795,111 to support marketing programs for the Federal Bureau of Prisons. The delivery orders have a one-year period of performance ending in September 2023. Services will be performed in Washington, D.C.
The originating solicitation sought proposals for an indefinite delivery, indefinite quantity contract to generate revenue increases and broaden customer engagement for Federal Prison Industries Inc. Offerors were required to demonstrate experience developing and executing digital strategies, generating revenue through various online channels, and using analytics. The minimum contract value was $200,000 and maximum if all options were exercised was $5 million over five years. The awarded IDV and its associated delivery orders aim to provide unspecified digital marketing services to help the Bureau of Prisons effectively communicate with stakeholders.
Task orders
| Task order | Ordering agency | Obligated | Awarded |
|---|---|---|---|
| Task order 15 website task order 15,marketing and paid media | Central Office (BOP) | $450,000 | |
| Digital marketing | Central Office (BOP) | $104,156 | |
| Digital marketing | Central Office (BOP) | $160,845 | |
| Digital marketing | Central Office (BOP) | $80,111 |
Quick answers
Who was awarded contract 15UC0C22D00002234?
15UC0C22D00002234 was awarded to Tactis, LLC by Central Office (Bureau of Prisons) on September 21, 2022.
How much is contract 15UC0C22D00002234 worth?
Orders under 15UC0C22D00002234 have obligated $795,112. 15UC0C22D00002234's own ceiling is $50,000,000. A single order can be worth up to $5,000,000.
How many orders have been placed under contract 15UC0C22D00002234?
4 orders have been placed under 15UC0C22D00002234, the latest on December 19, 2022.
Who can order from contract 15UC0C22D00002234?
15UC0C22D00002234 is a single award indefinite delivery contract. Only the awarding agency can place orders on it.
Was contract 15UC0C22D00002234 competed?
The extent of competition for 15UC0C22D00002234 was full and open competition. The government received 16 offers.
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