Federal Supply Schedule GS23F0037K

Ended Awarded Last action

Contract number
GS23F0037K
Awardee
Awarding agency
Task orders
35

Award facts

Last date to order 100% complete
IDV ceiling
$390,468,082.00
Award type
Multiple award
Who can order
All agencies
NAICS code
541820 Public Relations Agencies
Set-aside
No set-aside
Competition
Full and Open Competition · 51 offers Negotiated Proposal / Quote
Pricing
Firm Fixed Price
Legislative mandates
  • Other statutory authority

Award details come from SAM.gov/FPDS.

About this IDV

Written by GovTribe AI ·

This federal contract indefinite delivery vehicle (IDV) was awarded by the General Services Administration (GSA) to True North Communications Inc., doing business as FCB New York Division and FCB NY, under the GSA's Professional Services Schedule (PSS). The contract allows FCB NY to provide a range of professional marketing and communications services to federal civilian agencies, including advertising, public education campaigns, strategic consulting, and related support.

Notable task orders under this IDV include a $287 million award from the Food and Drug Administration (FDA) to design and implement a national tobacco education campaign, as well as a $95.8 million order to execute a tobacco prevention education program through 2026. FCB NY has also received delivery orders from the U.S. Department of Agriculture, the U.S. Census Bureau, and the Office of National Drug Control Policy to provide advertising, media buying, and other marketing services. In addition, FCB NY holds a $900 million indefinite delivery contract with the FDA to support the Center for Tobacco Products' comprehensive tobacco prevention education initiatives. This GSA contract vehicle provides federal clients access to FCB NY's full range of marketing and communications capabilities through November 2024.

Task orders

Task order Ordering agency Obligated Awarded
"the real cost" youth tobacco prevention campaign support HHSF223201710001G Food and Drug Administration $93,429,320
Technical assistance for healthy hunger free kids act (hhfka) section 221 AG3198D140060 Food and Nutrition Service $69,000
Project management and to conduct formative research for the healthy hunger-free kids act (hhkfa)section 221… AG3198K130011 Food and Nutrition Service $817,133
Other functions media campaign 0006 Bureau of the Fiscal Service $298,051
Other functions. Media campaign - influencer web site. 0005 Bureau of the Fiscal Service $76,920
Online advertising, media buy, and search engine marketing DOCGS23F0037KYA132311NC0545 US Census Bureau $214,626
Advertising services 0004 Bureau of the Fiscal Service $29,774,953
Advertising and media buying services 0002 Bureau of the Fiscal Service $8,104,326
Advertising and media buying services 0003 Bureau of the Fiscal Service $796,213
Advertising and media buying services 0001 Bureau of the Fiscal Service $31,723,394
Advertising services TPDNDC10K0000123 Bureau of the Fiscal Service $5,978,268
Advertising services TPDNDC09K0000122 Bureau of the Fiscal Service $57,215,773
Advertising services for national campaign TPDNDC08K0000121 Bureau of the Fiscal Service $70,962,171
Advertising services TPDNDC07K0000120 Bureau of the Fiscal Service $40,445,619
Advertising services TPDNDC07K0000119 Bureau of the Fiscal Service $822,737
Advertising services TPDNDC07K0000118 Bureau of the Fiscal Service $3,595,026
Advertising services TPDNDC07K0000117 Bureau of the Fiscal Service $5,960,940
Advertising services TPDNDC07K0000116 Bureau of the Fiscal Service $16,866,426
Advertising services TPDNDC07K0000115 Bureau of the Fiscal Service $3,315,759
Advertising services TPDNDC07K0000114 Bureau of the Fiscal Service $17,404,004
Advertising services TPDNDC07K0000113 Bureau of the Fiscal Service $2,059,508
Advertising services TPDNDC06K0000112 Bureau of the Fiscal Service $37,207,404
Advertising services TPDNDC06K0000111 Bureau of the Fiscal Service $776,594
Advertising services TPDNDC06K0000110 Bureau of the Fiscal Service $28,383,875
Advertising services TPDNDC05K0000109 Bureau of the Fiscal Service $20,016,173
Advertising services TPDNDC06K0000108 Bureau of the Fiscal Service $981,575
Maintenance of internet scanner HE125405F0150 DOD Education Activity $10,259
Advertising services TPDNDC05K0000102 Bureau of the Fiscal Service $21,935,041
Advertising services TPDNDC05K0000107 Bureau of the Fiscal Service $41,553,236
Advertising services TPDNDC05K0000106 Bureau of the Fiscal Service $6,216,403
Advertising services TPDNDC05K0000105 Bureau of the Fiscal Service $29,609,937
Advertising services TPDNDC05K0000104 Bureau of the Fiscal Service $3,797,488
Advertising services TPDNDC05K0000103 Bureau of the Fiscal Service $3,035,363
Advertising services TPDNDC05K0000101 Bureau of the Fiscal Service $802,616
Advertising services TPDNDC05K00001 Bureau of the Fiscal Service $636,468,442
Show all 35

IDV awards

IDV Agency Ceiling Awarded
TPDNDCBPA100001 Advertising and media buying BPA Bureau of the Fiscal Service —
AG3198B090007 BPA for comprehensive marketing services Food and Nutrition Service —

Transactions

Action Obligated Date
Other Administrative Action PMA653 $0
Other Administrative Action PM0037 $0
Other Administrative Action PMA723 $0
Other Administrative Action PM0033 $0
Other Administrative Action PMA594 $0
Other Administrative Action PM0031 $0
Other Administrative Action PSA580REVTERMCOND $0
Other Administrative Action PA0030REASSIGNMENT $0
Other Administrative Action PA0029REASSIGNMENT $0
Other Administrative Action PA0027REASSIGNMENT $0
Vendor Address Change PA0026ADDRESSCHG $0
Other Administrative Action PA0025REASSIGNMENT $0
Other Administrative Action CMA475REVTERMCOND $0
Other Administrative Action PA0024REASSIGNMENT $0
Other Administrative Action CMA473REVTERMCOND $0
Other Administrative Action PA0023REASSIGNMENT $0
Other Administrative Action PA0022REASSIGNMENT $0
Other Administrative Action PO0021SUBCONTPLAN $0
Exercise an Option PO0018EXERCISEOPTION $0
Other Administrative Action PA0020AUTHNEG $0
Other Administrative Action 7 $0
Other Administrative Action 6 $0
Other Administrative Action 5 $0
Other Administrative Action 4 $0
Exercise an Option 3 $0
Other Administrative Action 2 $0
Exercise an Option 1 $0
Original award $0
Show all 28

Quick answers

Who was awarded contract GS23F0037K?

GS23F0037K was awarded to True North Communications Inc. by Federal Acquisition Service (General Services Administration) on November 15, 1999.

How much is contract GS23F0037K worth?

GS23F0037K's own ceiling is $390,468,082.

How many orders have been placed under contract GS23F0037K?

35 orders have been placed under GS23F0037K, the latest on October 24, 2016.

Who can order from contract GS23F0037K?

GS23F0037K is a multiple award federal supply schedule. All agencies can place orders on it.

Is contract GS23F0037K part of a contract vehicle?

Yes. GS23F0037K is part of The Professional Services Schedule (PSS).

Was contract GS23F0037K competed?

The extent of competition for GS23F0037K was full and open competition. The government received 51 offers.

On GovTribe

See this IDV's full record

  • Every order and transaction
  • The awardee's other awards and teaming partners
  • Similar IDVs and recompete opportunities
  • Ask GovTribe AI about this IDV
Try for free Login